Omnicom Media US PHD
media buying
AssociateDirector,DigitalActivation
“Associate Director, Digital Activation at Omnicom Media US PHD. Skills: Digital Activation, Media Planning, Digital Buying, Client Relationship Management, Team Leadership. day-to-day lead for development of plans. executing digital buys”
What You'll Achieve.
ensuring pacing and performance are optimized; client business goals; strong, clear media strategies; requirements for success
Industry & Context.
optimizing pacing and performance; strategic frameworks; strategic direction; evaluating data; distill key ideas
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely., Specific in-office days will be discussed during the interview process, with flexibility to align with team needs., Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
What They're Looking For.
Must Have
At least 5 years of experience in media planning, expert knowledge of digital buying, Experience managing media teams and client relationships, Experience working with large data sets and understanding of methodologies for evaluating data, Ability to self-manage, juggle multiple priorities, and pay attention to details, Excellent communication skills, ability to distill key ideas for non-digitally centric teams, Proven ability to work with and influence cross-functional teams, knowledge of MS Excel and ability to coach others in shortcuts, Working knowledge of 3rd party verification tools, including IAS, Hands-on experience with campaign workflow tools, including Prisma
Nice to Have
hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus, Experience working with across several media channels is preferred, a curiosity in emerging media platforms is a must
What You'll Do.
day-to-day lead for development of plans
executing digital buys
ensuring pacing and performance are optimized
working with internal teams
leading the team responsible for digital activation
Ensuring that the Digital Activation Process is used correctly
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive
accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong
clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Leading and providing inputs and guidance around work around campaign design
tactic implementation
determining what path to buy (manual IO or programmatic)
defining requirements for success and optimal use of demand side platforms
quarterly client conversations related to digital media
Working side by side with the broader activation team to ensure tight coordination of campaign setup
adjustments and performance is efficient and effective
Overseeing billing and reconciliation process.
Implementing Business Intelligences tools and new capabilities (e. g.
new supply & data sources
new media measurement techniques
How You'll Work.
Team & Collaboration
working with internal teams; Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.; Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective; Proven ability to work with and influence cross-functional teams
Communication Scope
client interaction; client conversations; Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Process & Methodology
Overseeing campaign creation and implementation, directing the day-to-day operations of the activation team, Effectively manage budget, campaign design, tactic implementation, defining requirements for success, Managing the daily, weekly, monthly, quarterly client conversations related to digital media, ensure tight coordination of campaign setup, adjustments and performance is efficient and effective, Overseeing billing and reconciliation process.
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