AssociateDirector,Design-BrandExperiences

## _Job Description_ Kraft Heinz’s newly established Design function is shaping the next chapter of our iconic brands. By bringing together consumer-led visual systems, innovation, and distinctive brand experiences, we are creating new ways for our brands to connect, resonate, and grow. The Design team defines brand vision, builds powerful narratives, and, in close partnership with cross-functional partners, unites insight, strategy, creativity, and operational excellence to turn bold ideas into culturally relevant expressions that amplify our connection to consumers and culture. Reporting to the Chief Design Officer, the Associate Design Director, Brand Experiences, plays a critical role in shaping how Kraft Heinz brands come to life in the world. This role leads Brand Experiences for North America, influencing business and brand strategy, championing breakthrough creative, and helping define new ways for Kraft Heinz brands to build lasting emotional connections with consumers. Spanning partnership platforms, including sport and entertainment, as well as commercial channels such as Food Service, this role helps redefine what brand activation means at Kraft Heinz through experiences that are culturally relevant, strategically grounded, and distinctive in market. Operating from vision through execution, this leader translates ideas into impactful consumer and customer experiences across the business, brings clarity to complexity, and inspires bold thinking across teams and partners. **_Key Components of the Role_** * Leading the development and execution of Brand Experiences strategies for prioritized brands, strengthening brand equity and driving growth across North America * Defining long-term brand strategies, narratives, and positioning that create differentiation, memorability, and cultural relevance in market * Designing and delivering experiential marketing activations, events, and toolkits for prioritized brands across partnership platforms, including sport a