VML
AssociateDirector,DataEnablement
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“Associate Director, Data Enablement at VML. Skills: Tag Management, Data Layer Design, Analytics QA. Design data collection strategies. Implement data collection strategies”
Industry & Context.
Problem-solving; Troubleshoot data collection issues
What They're Looking For.
Must Have
3-5+ years digital analytics implementation, 3-5+ years technical tag management, 3-5+ years data quality assurance, Proficiency Tealium iQ, Proficiency EventStream, Proficiency Adobe Experience Platform Tags, Experience implementing Adobe Experience Platform, Experience validating Adobe Experience Platform, Experience implementing Customer Journey Analytics, Experience validating Customer Journey Analytics, Experience implementing Adobe Analytics, Experience validating Adobe Analytics, Experience implementing server-side tracking, Experience validating server-side tracking, Experience API-based data ingestion, Experience analytics Quality Assurance, Experience test plan creation, Experience using debugging tools, Proficiency JavaScript, Proficiency HTML, Proficiency CSS, Analytical skills, Problem-solving skills, Meticulous attention to detail, Excellent communication skills
Nice to Have
PhD preferred
What You'll Do.
Design data collection strategies
Implement data collection strategies
Maintain data collection strategies
Manage Tealium instances
Administer Tealium instances
Manage Adobe Experience Platform Tags instances
Administer Adobe Experience Platform Tags instances
Design data layer specifications
Develop data layer specifications
Maintain data layer specifications
Provide guidance on client-side implementation
Provide guidance on server-side implementation
Provide guidance on API integrations
Develop analytics QA processes
Execute analytics QA processes
Validate data layer integrity
Validate data accuracy
Diagnose data collection issues
Troubleshoot data collection issues
Collaborate with development teams
Collaborate with product teams
Collaborate with QA teams
Document best practices
Serve as subject matter expert
Provide technical guidance
Work cross-functionally
Ensure seamless integration
Ensure utilization of analytics data
Contribute to continuous improvement
Improve data governance
Improve documentation
Improve analytics infrastructure
How You'll Work.
Team & Collaboration
Cross-functional teams; Development teams; Product teams; QA teams; Marketing teams; Data teams
Communication Scope
Explain technical concepts
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The Opportunity: We are seeking a highly skilled and detail-oriented Analytics Technical Specialist to join our Data Enablement Team. You will be instrumental in the technical implementation, management, and quality assurance of cutting-edge analytics platforms, with a strong focus on Tealium as well as the Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This role requires deep expertise in tag management, data layer design, pixel tracking, server-side implementations and Web/Mobile SDKs, alongside rigorous analytics QA to ensure rob
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