Bristol Myers Squibb
Pharmaceutical
AssociateDirector,CustomerInsights&Engagement,Melanoma,GU
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“Associate Director, Customer Insights & Engagement, Melanoma, GU at Bristol Myers Squibb. Skills: Customer insights, Market research, Advanced analytics, Machine learning. Develop market research plans. Execute market research plans”
What You'll Achieve.
Drive brand performance; Enhance customer experience; Drive commercial impact; Optimize customer journeys; Enhance insights generation; Support strategic decision-making
Industry & Context.
Data-driven solutions; Strategic choices
What They're Looking For.
Must Have
Minimum 5 years of experience in pharmaceutical analytics or market research, Bachelor's degree, Proficiency with industry-standard data sources and tools, Analytical disciplines, Connect analytics with overarching business questions, Understand brand strategy and analytic insights, Commitment to the QC process
Nice to Have
Advanced degree (Master's or PhD) preferred, GCP Professional Data Engineer, AWS Data Analytics, Databricks Certified, dbt Certified
What You'll Do.
Develop market research plans
Execute market research plans
Oversee data synthesis
Extract business insights
Deliver presentations
Demonstrate market understanding
Support omnichannel engagement strategy
Contribute to optimizing customer journeys
Translate insights into recommendations
Collaborate with AI Forecasting organization
Ensure unified insights generation
Partner with Brand Leads
Answer business questions
Provide data-based solutions
Support senior leader presentations
Identify opportunities for innovative approaches
Lead development of innovative approaches
Lead deployment of innovative approaches
Lead adoption of advanced analytics
Lead application of advanced analytics
Enhance insights generation
Support strategic decision-making
Serve as thought leader
Identify emerging trends
Identify innovative methodologies
Identify best practices
Elevate insights capabilities
Represent Customer Insights & Engagement
Collaborate with cross-functional partners
Shape long-term commercial strategies
Influence long-term commercial strategies
Champion integration of advanced analytics
Foster culture of innovation
Foster data-driven decision-making
Ensure adherence to operating policies
Ensure adherence to governance standards
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; Sales teams; Market access teams; AI Forecasting organization; Centers of Excellence; Brand Leads; Cross-functional partners; Senior executives
Communication Scope
Clear presentations; Concise presentations; Senior executive communication
Full Job Description
**Working with Us** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: [careers.bms.com/working-with-us](https://careers.bms.com/working-with-us). _**Summary:**_ **The Associate Director, Customer Insights and Engagement c** ontributes to the generation of actionable customer insights and translates them into strategic recommendations that drive brand performance, customer experience, and commercial impact across the Melanoma, Genitourinary, and Qvantig portfolios. Acts as a key partner to marketing, sales, and market access teams, supporting and helping to shape the broader customer engagement strategy under the guidance of senior leadership. _**Responsibilities:**_ **Market Research & Analytics Leadership** * Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities. * Oversee synthesis of data from multiple sources (APLD, IQVIA, SHS, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies. * Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dy
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