AssociateDirector,CRMAnalytics

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement advanced degree preferred but not required. 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function. Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing. Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories. Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA. Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred. Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting. Strong presentation-building skills with the ability to create clear, concise, visually organized decks. Ability to explain complex data and technical concepts to non-technical audiences. Experience mentoring, coaching, or reviewing the work of junior team members. Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams. Comfortable with ambiguity and able to bring structure to complex or evolving work. Strong attention to detai