JioStar
Tech / AI / Software
AssociateDirector-ContentStrategy&GrowthAnalytics
Neural analysis suggests this role is
optimal for Senior candidates.
“Associate Director - Content Strategy & Growth Analytics at JioStar. Skills: SQL, Data Analysis, Growth, Analytics, Content Strategy. Independently analyze large-scale datasets using SQL and analytics tools (e. g. , Databricks, Redash). Generate actionable insights across content performance, user behavior, and platform engagement”
What You'll Achieve.
Drive outcomes across Watch Time (WT), Video Views (VV), user growth, and monetization; Track performance vs. targets (monthly/annual); Proactively recommend course corrections and growth opportunities; Improve engagement, discoverability, and retention; Translate experiment outcomes into scalable, high-impact business actions; Inform portfolio strategy; Unlock ad and subscription monetization opportunities
Industry & Context.
Structured, hypothesis-driven thinker with analytical rigor; Ability to own ambiguous problems end-to-end and translate insights into impact
Mentor and guide junior team members (without direct reporting lines)
What They're Looking For.
Must Have
SQL (must-have), ~10 years of experience in data analytics, business analytics, or growth/strategy roles
Nice to Have
Advanced Excel/Spreadsheet modelling preferred, Understanding of South Indian content ecosystems and audience behavior, Familiarity with regional language markets, MBA or Masters in Statistics, Data Science, or related fields, Experience in management consulting, OTT/media, or consumer tech platforms, Exposure to both product analytics and content performance analytics
What You'll Do.
Independently analyze large-scale datasets using SQL and analytics tools (e.
, Databricks, Redash), Generate actionable insights across content performance, user behavior, and platform engagement, Co-own and drive outcomes across Watch Time (WT), Video Views (VV), user growth, and monetization, Identify and prioritize growth levers across content, product, and marketing, Track performance vs.
targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level, Develop structured, data-backed hypotheses to improve engagement, discoverability, and retention, Partner with Product and Marketing teams to design, execute, and evaluate A tests and experiments, Translate experiment outcomes into scalable, high-impact business actions, Analyze performance across Originals, Movies, GEC, and Library content to inform portfolio strategy, Evaluate content “travelability” across languages and markets, Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities, Lead regular performance reviews and insight cadences with the South Business Head and market teams, Translate data into clear narratives, recommendations, and actionable plans.
How You'll Work.
Team & Collaboration
Partner with central analytics teams for complex datasets and advanced analyses; Collaborate closely with Content, Product, Marketing (on/off platform), Strategy, and Central Analytics teams; Lead and represent the South cluster on cross-functional growth initiatives; Influence decision-making through data-backed insights, clear storytelling, and business context; Partner with Product and Marketing teams to design, execute, and evaluate A tests and experiments; Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities
Communication Scope
clear storytelling
Process & Methodology
Ability to own ambiguous problems end-to-end and translate insights into impact
Full Job Description
## Key Responsibilities 1. Data Analysis & Insight Generation Independently analyze large-scale datasets using SQL and analytics tools (e.g., Databricks, Redash) Generate actionable insights across content performance, user behavior, and platform engagement Partner with central analytics teams for complex datasets and advanced analyses Champion the use of AI-driven workflows to enhance analytics efficiency and depth 2. Growth & KPI Ownership Co-own and drive outcomes across Watch Time (WT), Video Views (VV), user growth, and monetization Identify and prioritize growth levers across content, product, and marketing Track performance vs. targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level 3. Hypothesis-Driven Problem Solving Develop structured, data-backed hypotheses to improve engagement, discoverability, and retention Partner with Product and Marketing teams to design, execute, and evaluate A/B tests and experiments Translate experiment outcomes into scalable, high-impact business actions 4. Cross-Functional Leadership Collaborate closely with Content, Product, Marketing (on/off platform), Strategy, and Central Analytics teams Lead and represent the South cluster on cross-functional growth initiatives Influence decision-making through data-backed insights, clear storytelling, and business context Mentor and guide junior team members (without direct reporting lines) 5. Content & Monetization Insights Analyze performance across Originals, Movies, GEC, and Library content to inform portfolio strategy Evaluate content “travelability” across languages and markets Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities 6. Business Cadence & Leadership Engagement Lead regular performance reviews and insight cadences with the South Business Head and market teams Translate data into clear narratives, recommendations, and actionable plans ## Skills & Attributes for suc
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