Regeneron
Healthcare
AssociateDirector,ConsumerMarketing(Ophthalmology)
Neural analysis suggests this role is
optimal for Director candidates.
“Associate Director, Consumer Marketing (Ophthalmology) at Regeneron. Skills: Consumer Marketing, Ophthalmology, Omnichannel strategy, Digital marketing. Implement U. S. Consumer Marketing plan. Drive demand for product”
What You'll Achieve.
Optimize performance media programs against business goals; Deliver against business goals and priorities; Accelerate brand awareness; Drive consumer action; Deliver incremental value to customers; Deliver incremental value to patients; Deliver incremental value to prospects; Enrich customer experience; Drive value for brand; Deliver on needs of customers; Fulfill on tactical goals; Achieve key site actions; Achieve engagement; Achieve customer registrations
Industry & Context.
Willing to travel ~10%, Work in office 4-days a week
What They're Looking For.
Must Have
10+ years progressive marketing experience, 5+ years consumer marketing experience, 5+ years pharmaceutical marketing experience, Demonstrated competency managing consumer marketing programs, Demonstrated digital marketing experience, Demonstrated social marketing experience, Demonstrated ability to work effectively with team members, Demonstrated ability to work efficiently with team members, Demonstrated ability to work collaboratively with team members, Demonstrated ability to work across departments, Demonstrated competency agency management, Demonstrated competency budget management, Proven ability work within regulatory guidelines, Proven ability work within legal guidelines, Proven ability work within compliance guidelines, Demonstrated project management skills, Bachelor's Degree, Demonstrated omnichannel digital marketing experience, Demonstrated Consumer marketing competencies, Ability communicate with all levels organization, Willing to travel ~10%
Nice to Have
MBA a plus, Demonstrated experience marketing biologics preferred, Prior U. S. launch experience a plus
What You'll Do.
Implement U. S. Consumer Marketing plan
Drive demand for product
Implement omnichannel campaigns
Execute Television marketing
Execute Print/Mail marketing
Execute digital marketing
Execute social media marketing
Develop patient engagement tools
Develop patient engagement materials
Develop patient education plans
Implement patient education plans
Create strategic content
Collaborate with agencies
Manage materials inventory
Manage review materials schedule
Manage review materials process
Contribute to consumer strategy
Implement consumer strategy
Contribute to communications planning
Implement communications planning
Contribute to tactical plans
Implement tactical plans
Deliver against omnichannel strategy
Optimize performance media programs
Manage agency-led media planning
Provide strategic input media planning
Evaluate media buys performance
Provide feedback media buys
Expand approach to measurement
Develop digital programs
Develop social media programs
Accelerate brand awareness
Drive consumer action
Extend omnichannel strategies
Enrich first-party data strategy
Mature approach to customer journeys
Deliver data from customer journeys
Deliver insights from customer journeys
Evolve marketing activities
Develop SEO-inspired content planning
Develop content in various formats
Develop long form content
Develop short form content
Develop video content
Develop social channel specific content
Develop email content
Develop seamless holistic digital experience
Fulfill tactical goals
Achieve key site actions
Achieve engagement goals
Achieve customer registrations
Enrich existing CRM strategy
Drive selection of patient ambassadors
Develop patient testimonials
Develop patient videos
Implement targeted communication programs
Represent promotional tactics
Ensure final deliverables are accurate
Ensure final deliverables are compliant
Work closely with cross functional marketing team
Monitor budget performance
Ensure cost effective delivery
Develop patient education tools
Develop patient education materials
Promote patient education tools
Promote patient education materials
How You'll Work.
Team & Collaboration
Cross functional marketing team; Internal Insights & Analytics Teams; Agency collaboration; Medical team reviews; Legal team reviews; Regulatory team reviews
Communication Scope
Presentation skills
Process & Methodology
Project management
Full Job Description
The Associate Director, Marketing will contribute to the financial success of the Ophthalmology franchise. Main area of responsibility will be to implement and manage key elements of the U.S. Consumer Marketing plan, ultimately to drive demand for the product. Specifically, this will include omnichannel campaign implementation including, Television, Print/Mail, digital and social media marketing execution, patient engagement tool/material development, patient education plan development and implementation, strategic content creation, Agency collaboration, materials and inventory management, budget management, management of review materials schedule and process. **A Typical Day Might Look Like This:** * Contributing to, and implementing consumer strategy, communications planning and tactical plans * Implementation of consumer initiatives and tactical plans * Delivering against omnichannel strategy and optimizing performance media programs against business goals and priorities * Manage & provide strategic input to Agency-led media planning that delivers against the goals of the business * Evaluate, and provide feedback to, performance of media buys in an ongoing way ensure alignment with brand objectives * Work with internal Insights & Analytics Teams to expand our approach to measurement of campaigns and other omnichannel initiatives * Developing innovative digital and social media programs that accelerate brand awareness and drive consumer action * Extend omnichannel strategies through an understanding of technical, data, and media system integration points and underlying platforms in a way that delivers incremental value to our customers, patients, and prospects * Expand on compliant first-party data strategy that enriches our customer experience and drives value for our brand * Continue to refine our view of our customer, personas, segmentation, and related – business-critical user journeys * Mature our approach to customer journeys in a way that delivers data, ins
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