Omnicom Media
Healthcare
AssociateDirector,BusinessAnalytics
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“Associate Director, Business Analytics at Omnicom Media. Skills: Business Analytics, Healthcare analytics, Campaign measurement, Data insights. Support analytics leadership across HCP and DTC initiatives. Partner with client stakeholders”
Industry & Context.
Analytical thinking
What They're Looking For.
Must Have
5+ years of experience in analytics, Healthcare/pharma analytics experience, Experience developing campaign analytics frameworks, Experience developing dashboards and reporting solutions, Experience developing measurement plans, Experience developing client-facing presentations, Familiarity with attribution methodologies, Familiarity with audience analytics, Familiarity with digital optimization frameworks, Familiarity with healthcare data ecosystems, Analytical skills, Communication skills, Presentation skills, Experience working in cross-functional client environments, SQL preferred
Nice to Have
Advanced analytics tools a plus
What You'll Do.
Support analytics leadership across HCP and DTC initiatives
Partner with client stakeholders
Understand business objectives
Understand measurement priorities
Understand reporting needs
Lead analytics discussions
Optimize campaign performance
Generate audience insights
Provide actionable recommendations
Present analytics findings
Present strategic insights
Support measurement plan development
Support measurement plan maintenance
Align campaign goals with KPIs
Align campaign goals with audience strategies
Align campaign goals with optimization frameworks
Operationalize measurement approaches
Manage day-to-day analytics workflows
Manage analytics deliverables
Oversee dashboard development
Oversee campaign reporting development
Oversee analytical summary development
Oversee optimization recommendation development
Oversee QBR material development
Ensure analytical quality
Ensure analytical consistency
Ensure analytical timeliness
Support operational processes
Improve scalability of analytics delivery
Improve efficiency of analytics delivery
Translate data into insights
Translate data into recommendations
Identify optimization opportunities
Operationalize insights into activation strategies
Develop analytics frameworks
Improve campaign performance
Improve decision-making
Stay informed on measurement methodologies
Stay informed on healthcare analytics trends
Support POV development on analytics vendors
Support POV development on data providers
Support POV development on measurement partners
Assist with vendor evaluations
Assist with research initiatives
Assist with measurement-related RFPs
Partner on advanced analytics initiatives
Partner on advanced measurement initiatives
Collaborate with Audience Strategy
Collaborate with Data Science
Collaborate with Data Management
Collaborate with Comms Design
Collaborate with Investment
Collaborate with Client Solutions leadership
Ensure alignment between analytics outputs and media strategy
Ensure alignment between analytics outputs and audience activation
Ensure alignment between analytics outputs and optimization initiatives
Serve as a collaborative bridge
How You'll Work.
Team & Collaboration
Cross-functional teams; Client teams; Analytics and activation teams
Communication Scope
Client presentations; Strategic storytelling
Full Job Description
Position Summary The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives. The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support. The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives. Responsibilities Client Analytics & Strategic Support Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs Help lead analytics discussions focused on: campaign performance optimization opportunities audience insights actionable recommendations Support presentation of analytics findings and strategic insights to client teams Measurement Planning & Accountability Support development and maintenance of integrated measurement plans across HCP and DTC campaigns Ensure alignment between: campaign goals KPIs audience strategies optimization frameworks Help operationalize measurement approaches spanning: endemic and non-endemic HCP media DTC media audience activation initiatives omnichannel engagement programs Support evolution from static reporting toward mor
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