e. l. f. Beauty
Retail
AssociateDirector,BeautySquad
“Associate Director, Beauty Squad at e. l. f. Beauty. Skills: Loyalty programs, Community ecosystems, Member acquisition, Member engagement. Drive planning, operations, and execution of digital membership. Own end-to-end member experience”
What You'll Achieve.
Active membership growth; Customer lifetime value; Brand advocacy; Member acquisition; Member activation; Member engagement; Member retention; Lifetime value growth; Increase member participation; Active participation
Industry & Context.
Analytical acumen
What They're Looking For.
Must Have
5+ years experience loyalty programs, Experience operating within consumer brands, Experience operating within retail, Experience operating within beauty, Experience operating within hospitality, Experience operating within gaming, Experience operating within media, Experience operating within community-driven businesses
Nice to Have
MBA or equivalent advanced degree, Experience leading modern loyalty ecosystems, Experience with gamification, Experience with digital communities, Experience with membership platforms, Experience with mobile apps, Experience with creator ecosystems, Understanding of customer data, Understanding of lifecycle marketing, Understanding of personalization, Understanding of engagement strategies, Experience influencing executive stakeholders, Experience driving organizational change, Analytical and financial acumen, Ability to build business cases, Ability to prioritize investments
What You'll Do.
and execution of digital membership
Own end-to-end member experience
Drive member engagement
Drive member retention
Drive customer lifetime value
Manage portfolio of touchpoints and KPIs
Define and lead roadmap of evolving and scaling
Drive net new member acquisition
Drive member activation
Drive member engagement
Drive member retention
Drive lifetime value growth
Identify new opportunities to increase member participation
and investment priorities
Monitor competitive landscape and emerging trends
Own go-to-market plans for monthly campaigns
Lead onboarding journeys
Lead activation programs
Drive member acquisition at every customer touchpoint
redemption and recognition strategy
Drive beauty squad community engagement and advocacy
Drive reward-based gamification and challenges
Drive app-based engagement experiences and personalization
Drive experiential and immersive member campaigns participation
Manage member feedback and advisory programs
Drive retailer integration
adoption and offline engagement
Drive future loyalty innovations
How You'll Work.
Team & Collaboration
Partnership with IMC team; Partner with Commerce teams; Partner with Retail teams; Partner with IMC teams; Partner with International teams; Partner with Social Commerce teams
Process & Methodology
Roadmap planning, Investment priorities
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