Takeda
biopharmaceutical
AssociateDirector,AccessMarketingSupportProgramStrategyandExperience
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“Associate Director, Access Marketing Support Program Strategy and Experience at Takeda. Skills: Access Marketing Support Program Strategy and Experience, patient support program (PSP) strategy, omnichannel communications, brand identity integration, stakeholder management, cross-functional collaboration, leadership. Design and drive initiatives that encourage seamless orchestration across Takeda’s support ecosystem. Maintain integration with brand identity and omnichannel communications”
What You'll Achieve.
encourage seamless orchestration across Takeda’s support ecosystem; maintain integration with brand identity and omnichannel communications; encourage consistent, high-quality engagement across Takeda’s broader support ecosystem; mitigate access barriers; ensure operational success; influence organizational goals and policies; ensure alignment with business objectives and Access Marketing priorities; integrate diverse internal and partner capabilities within a cohesive ecosystem that meets patient needs in PsO; benchmark, measure and track performance against marketing goals across the end-to-end access experience
Industry & Context.
problem-solving skills
Willingness to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights, Weekend travel may be up to 15%
What They're Looking For.
Must Have
Bachelor's degree, 8+ years of commercial biopharmaceutical experience, including demonstrated expertise in both brand marketing and patient access, 2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or patient services within the biopharmaceutical industry, Direct experience working with US drug channel stakeholders, such as specialty pharmacies, name-patient hubs, digital pharmacies and integrated delivery networks, Experience leading strategic initiatives with enterprise-level visibility and impact, Experience independently leading marketing campaigns through the promotional review process, including resources designed for digital distribution, Experience working directly with manufacturer product support programs in specialty categories, Fully independent in influencing others, capable of applying advanced techniques in complex situations and leading strategic initiatives, Independently applies marketing and patient service concepts in routine situations, with a comprehensive understanding of its principles and minimal guidance, Leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk, Ability to collaborate and work effectively with cross-functional teams, with a proven ability to influence without authority, Organizational, analytical, problem-solving, and strategic thinking skills and the ability to manage multiple projects simultaneously, Excellent oral and written communication skills, learning agility, financial management, and budgeting capabilities
Nice to Have
Advanced degree in business administration, pharmacy, nursing or health administration, Experience in the Psoriasis (PsO) therapeutic market, New product launch experience, Direct responsibilities managing performance for hub and/or channel partners
What You'll Do.
Design and drive initiatives that encourage seamless orchestration across Takeda’s support ecosystem
Maintain integration with brand identity and omnichannel communications
Lead promotional strategy and resource development for Takeda’s patient support program (PSP) in dermatology
Educate and engage with patients and their care teams across the access journey
Lead experience design and touchpoint mapping to encourage consistent
high-quality engagement across Takeda’s broader support ecosystem
Mitigate access barriers
Manage creative agency to develop
approve through promotional review
and help deploy PSP promotional resources and omnichannel communications plan
and ensure operational success
Influence organizational goals and policies through strategic marketing initiatives
Represent brand priorities and PSP strategy in planning discussions with internal and external partners
Independently develop and communicate proposals for service level core requirements and enhancement opportunities
Manage product planning
and budgeting activities for tactical responsibilities
Partner effectively with Patient Services
Specialty Pharmacy and other stakeholders to ensure alignment with business objectives and Access Marketing priorities
partner requirements and mock launch activities to integrate diverse internal and partner capabilities within a cohesive ecosystem
Lead measurement plan to benchmark
measure and track performance against marketing goals across the end-to-end access experience
Lead access marketing engagement with external advisory groups and partner organizations
Maintain frequent communication with peers and customers
How You'll Work.
Team & Collaboration
Partner effectively with Patient Services, Market Access, Specialty Pharmacy and other stakeholders to ensure alignment with business objectives and Access Marketing priorities; Represent brand priorities and PSP strategy in planning discussions with internal and external partners, including hub, specialty pharmacy and trade partners; Collaborate and work effectively with cross-functional teams
Communication Scope
Demonstrate leadership and communication skills with a high level of influence and trust; Independently develop and communicate proposals; Excellent oral and written communication skills; Maintain frequent communication with peers and customers
Process & Methodology
Manage creative agency, Set objectives, delegate tasks, and ensure operational success, Manage product planning, development, and budgeting activities for tactical responsibilities, Shape business rules, partner requirements and mock launch activities, Lead measurement plan to benchmark, measure and track performance against marketing goals, Manage multiple projects simultaneously
Full Job Description
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/). I further attest that all information I submit in my employment application is true to the best of my knowledge. ## **Job Description** # **Associate Director, Access Marketing Support Program Strategy and Experience** **About the role:** The Associate Director, Access Marketing Support Program Strategy and Experience**,** offers a unique opportunity to shape the product support experience for an important launch and Takeda’s first commercial footprint in Dermatology. As a key member of the Dermatology brand team, you will design and drive initiatives that encourage seamless orchestration across Takeda’s support ecosystem, while maintaining integration with brand identity and omnichannel communications. Success in this role will demand both forward-looking experiential thinking and executional rigor as Takeda prepares to meet patient needs in plaque psoriasis, a highly managed and competitive therapeutic area. This position will report into the Director, Head of Access Marketing. **How you will contribute:** _Communications Strategy and Business Planning:_ * Lead promotional strategy and resource development for Takeda’s patient support program (PSP)in dermatology, helping educate and engage with patients and their care teams across the access journey * Lead experience design and touchpoint mapping to encourage consistent, high-quality engagement across Takeda’s broader support ecosystem to help mitigate access barriers * Manage creative agency to develop, approve through promotional review, and help deploy PSP promotional resources and omnichannel communications plan, including enrollment forms, letters IVR scripts, brochures, websites, emails an
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