Peloton
Fitness
AssociateCreativeDirector
Neural analysis suggests this role is
optimal for Mid candidates.
“Associate Creative Director at Peloton. Shape creative campaigns. Align with global brand vision”
What You'll Achieve.
Build brand love; Increase engagement; Support key business objectives
Industry & Context.
What They're Looking For.
Must Have
Extensive experience guiding creative teams, High-stakes projects experience, Fast-paced environments experience, High-growth environments experience, Experience leading creative campaigns, International brands experience, Multi-market brands experience, Deep understanding of brand building, Deep understanding of storytelling, Deep understanding of cultural localization, Experience managing cross-functional teams, Collaborating across time zones, Collaborating across cultures, Portfolio showcasing conceptual thinking, Portfolio showcasing campaign development, Portfolio showcasing execution across digital, Portfolio showcasing execution across social, Portfolio showcasing execution across traditional channels, Familiarity with Adobe Creative Suite, Familiarity with Figma, Familiarity with other creative platforms, Excellent communication skills, Excellent presentation skills, Articulate ideas, Influence ideas, Highly organized, Adaptable, Manage complexity with clarity, Alignment with Peloton’s mission
What You'll Do.
Shape creative campaigns
Align with global brand vision
Adapt central campaigns for local markets
Balance brand consistency with cultural relevance
Understand market dynamics
Understand audience insights
Lead execution for integrated campaigns
Provide thoughtful feedback
Foster creative excellence
Stay informed on local trends
Ensure creative work remains relevant
Ensure creative work remains fresh
Ensure creative work remains authentic
Deliver against business goals
Manage multiple projects
Bring order to workflows
How You'll Work.
Team & Collaboration
Regional marketing leads; Creative strategists; Creative voice/tone team; Cross-functional partners; International marketing teams; Communications teams; Media teams; Strategy teams; Production teams; Media teams; Across time zones; Across cultures
Communication Scope
Articulate ideas; Influence ideas; Presentation skills
Process & Methodology
Organizational skills, Managing complexity
Full Job Description
ABOUT THE ROLE We are looking for a strategic, globally minded Associate Creative Director to lead and scale Peloton’s creative footprint across the US and our key international markets, including the UK, Germany, and Australia. You will be the architect of campaigns that bridge the gap between global brand vision and local cultural relevance. In this role, you’ll champion high-impact creative expression, ensuring our voice remains cohesive worldwide while hitting home with every member, regardless of their geography. You will partner closely with regional marketing leads, creative strategists, our creative voice/tone team, and cross-functional partners to deliver meaningful creative campaigns that build brand love, increase engagement, and support key business objectives across multiple markets. You’ll be responsible for translating global brand strategies into market-specific creative ideas, adapting concepts for cultural nuance and relevance, and overseeing all creative output from concept to execution. This is an exciting opportunity for a creative leader who combines conceptual thinking with cultural empathy—someone who can craft authentic stories that connect with the diverse lives of our members around the world. This role reports directly to the Creative Director. YOUR DAILY IMPACT AT PELOTON Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton’s global brand vision Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels — including social, digital, OOH, and experi
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