Peloton

Fitness

AssociateCreativeDirector

$169–207k New York, New York, United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Associate Creative Director at Peloton. Shape creative campaigns. Align with global brand vision”

What You'll Achieve.

Build brand love; Increase engagement; Support key business objectives

Industry & Context.

Fitness

What They're Looking For.

Must Have

Extensive experience guiding creative teams, High-stakes projects experience, Fast-paced environments experience, High-growth environments experience, Experience leading creative campaigns, International brands experience, Multi-market brands experience, Deep understanding of brand building, Deep understanding of storytelling, Deep understanding of cultural localization, Experience managing cross-functional teams, Collaborating across time zones, Collaborating across cultures, Portfolio showcasing conceptual thinking, Portfolio showcasing campaign development, Portfolio showcasing execution across digital, Portfolio showcasing execution across social, Portfolio showcasing execution across traditional channels, Familiarity with Adobe Creative Suite, Familiarity with Figma, Familiarity with other creative platforms, Excellent communication skills, Excellent presentation skills, Articulate ideas, Influence ideas, Highly organized, Adaptable, Manage complexity with clarity, Alignment with Peloton’s mission

What You'll Do.

Shape creative campaigns

Align with global brand vision

Adapt central campaigns for local markets

Balance brand consistency with cultural relevance

Understand market dynamics

Understand audience insights

Lead execution for integrated campaigns

Provide thoughtful feedback

Foster creative excellence

Stay informed on local trends

Ensure creative work remains relevant

Ensure creative work remains fresh

Ensure creative work remains authentic

Deliver against business goals

Manage multiple projects

Bring order to workflows

How You'll Work.

Team & Collaboration

Regional marketing leads; Creative strategists; Creative voice/tone team; Cross-functional partners; International marketing teams; Communications teams; Media teams; Strategy teams; Production teams; Media teams; Across time zones; Across cultures

Communication Scope

Articulate ideas; Influence ideas; Presentation skills

Process & Methodology

Organizational skills, Managing complexity

Full Job Description

ABOUT THE ROLE We are looking for a strategic, globally minded Associate Creative Director to lead and scale Peloton’s creative footprint across the US and our key international markets, including the UK, Germany, and Australia. You will be the architect of campaigns that bridge the gap between global brand vision and local cultural relevance. In this role, you’ll champion high-impact creative expression, ensuring our voice remains cohesive worldwide while hitting home with every member, regardless of their geography. You will partner closely with regional marketing leads, creative strategists, our creative voice/tone team, and cross-functional partners to deliver meaningful creative campaigns that build brand love, increase engagement, and support key business objectives across multiple markets. You’ll be responsible for translating global brand strategies into market-specific creative ideas, adapting concepts for cultural nuance and relevance, and overseeing all creative output from concept to execution. This is an exciting opportunity for a creative leader who combines conceptual thinking with cultural empathy—someone who can craft authentic stories that connect with the diverse lives of our members around the world. This role reports directly to the Creative Director. YOUR DAILY IMPACT AT PELOTON Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton’s global brand vision Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels — including social, digital, OOH, and experi

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