PPRO

FinTech

AssociateBrandMarketingDirector

£115–175k ~AI est. London, United Kingdom FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Associate Brand Marketing Director at PPRO. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Lead brand narrative evolution. Define brand strategy”

What You'll Achieve.

Achieve 3x growth by 2028; 10x brand impact; Establish PPRO as authority; Shift market perception

Industry & Context.

FinTech

What They're Looking For.

Must Have

5+ years brand marketing experience, Experience shaping brand narratives, Experience developing campaigns, Experience partnering with executives, Experience managing agencies

Nice to Have

LATAM payments expertise, Technical storytelling ability

What You'll Do.

Lead brand narrative evolution

Define brand strategy

Execute brand strategy

Strengthen brand visibility

Strengthen brand influence

Develop thought leadership initiatives

Own LATAM strategic narrative

Drive LATAM brand awareness

Drive LATAM brand consideration

Strengthen market positioning

Articulate value proposition

Develop differentiated narratives

Lead high-performing team

Provide strategic direction

Oversee content production

Drive brand visibility via partners

Drive market momentum via partners

Create co-marketing opportunities

Support co-marketing opportunities

Amplify collective reach

Amplify collective impact

Connect brand equity to growth

Increase consideration

Increase brand preference

Support customer acquisition

Strengthen conversion performance

How You'll Work.

Team & Collaboration

Partner with Product Marketing; Partner with executive leadership; Collaborate with cross-functional stakeholders; Partner marketing and enablement

Communication Scope

Executive presentations; Compelling storytelling; Industry insights

Full Job Description

## Description At PPRO, our mission is to simplify access to local payment methods and our vision is to enable the sale of goods and services to anyone in the world using their preferred way to pay. We empower partners such as Ant Group, PayPal and Stripe to access new markets, connect with more customers, and accelerate their growth. Our strength lies in our diverse global team with 50+ nationalities and 10+ international locations- all united around one goal – to deliver the best possible products and services to our partners and customers. While our company mission is to keep innovating global commerce, our internal mission is to #chooseaction, #beopen, #thinkcustomer, #gofurther and #wintogether The Purpose: As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand.  This role is a strategic cornerstone within the marketing team, specifically tasked with making the PPRO brand synonymous with local payments globally while spearheading our brand awareness and consideration for the high-growth LATAM region. You will lead the creation of a powerful ‘pull’ strategy designed to engage key audiences and establish PPRO as the trusted authority for global PSPs and merchants. ## What you’ll be doing Global brand narrative, thought leadership & influence: Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments. You will define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem. Through compelling storytelling, industry-leading insights, and flagship thought leadership initiatives such as our Almanac series, you will ensure PPRO’s expertise in local payments is widely recognised, trusted, and differentiated in the market. LATAM market development: Own the strategic narrative for our LATAM growth initiative, driving category leadership

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