PPRO
FinTech
AssociateBrandMarketingDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Associate Brand Marketing Director at PPRO. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Lead brand narrative evolution. Define brand strategy”
What You'll Achieve.
Achieve 3x growth by 2028; 10x brand impact; Establish PPRO as authority; Shift market perception
Industry & Context.
What They're Looking For.
Must Have
5+ years brand marketing experience, Experience shaping brand narratives, Experience developing campaigns, Experience partnering with executives, Experience managing agencies
Nice to Have
LATAM payments expertise, Technical storytelling ability
What You'll Do.
Lead brand narrative evolution
Define brand strategy
Execute brand strategy
Strengthen brand visibility
Strengthen brand influence
Develop thought leadership initiatives
Own LATAM strategic narrative
Drive LATAM brand awareness
Drive LATAM brand consideration
Strengthen market positioning
Articulate value proposition
Develop differentiated narratives
Lead high-performing team
Provide strategic direction
Oversee content production
Drive brand visibility via partners
Drive market momentum via partners
Create co-marketing opportunities
Support co-marketing opportunities
Amplify collective reach
Amplify collective impact
Connect brand equity to growth
Increase consideration
Increase brand preference
Support customer acquisition
Strengthen conversion performance
How You'll Work.
Team & Collaboration
Partner with Product Marketing; Partner with executive leadership; Collaborate with cross-functional stakeholders; Partner marketing and enablement
Communication Scope
Executive presentations; Compelling storytelling; Industry insights
Full Job Description
## Description At PPRO, our mission is to simplify access to local payment methods and our vision is to enable the sale of goods and services to anyone in the world using their preferred way to pay. We empower partners such as Ant Group, PayPal and Stripe to access new markets, connect with more customers, and accelerate their growth. Our strength lies in our diverse global team with 50+ nationalities and 10+ international locations- all united around one goal – to deliver the best possible products and services to our partners and customers. While our company mission is to keep innovating global commerce, our internal mission is to #chooseaction, #beopen, #thinkcustomer, #gofurther and #wintogether The Purpose: As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand. This role is a strategic cornerstone within the marketing team, specifically tasked with making the PPRO brand synonymous with local payments globally while spearheading our brand awareness and consideration for the high-growth LATAM region. You will lead the creation of a powerful ‘pull’ strategy designed to engage key audiences and establish PPRO as the trusted authority for global PSPs and merchants. ## What you’ll be doing Global brand narrative, thought leadership & influence: Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments. You will define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem. Through compelling storytelling, industry-leading insights, and flagship thought leadership initiatives such as our Almanac series, you will ensure PPRO’s expertise in local payments is widely recognised, trusted, and differentiated in the market. LATAM market development: Own the strategic narrative for our LATAM growth initiative, driving category leadership
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