Company
Pediatric Business
AssociateBrandManager
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Associate Brand Manager. Champion brand strategy. Support Manager in driving brand strategy”
Industry & Context.
What They're Looking For.
Must Have
Degree in Business or Marketing, 3 years of experience in marketing, Hands-on digital marketing experience, Hands-on performance marketing experience, Familiar with media KPIs, Familiar with digital performance metrics, Familiar with campaign measurement tools, Communication skills, Presentation skills, Project management skills, Fluent in English
Nice to Have
Solid hands-on digital marketing experience, Solid hands-on performance marketing experience, Passion for nutrition, Passion for health, Passion for babies/kids-related, Pharmaceutical science background, Nutrition knowledge, Fluent in Mandarin
What You'll Do.
Champion brand strategy
Support Manager in driving brand strategy
Manage portfolio development
Identify portfolio gaps
Prepare sales forecasts
Support launch readiness
Leverage consumer insights
Leverage market trends
Organize events with 3rd party collaboration
Lead digital activations
Lead social media activations
Execute full-funnel digital campaigns
Implement performance marketing tactics
Monitor campaign performance
Assess digital activities' effectiveness
Identify new opportunities
Work with Medical/Regulatory Affairs
Identify winning claims
Partner with ethical channel teams
Explore whitespace opportunities
Collaborate internally
Ensure consistent consumer communication
Ensure impactful consumer communication
Manage external agencies
Ensure flawless execution
Track competitive activities
Track category dynamics
Track brand performance
Report insights for management
Ensure investment efficiency
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Internal collaboration; External agencies; External vendors
Communication Scope
Presentation skills
Process & Methodology
Project management
Full Job Description
## **JOB DESCRIPTION:** This role goes beyond traditional brand marketing — we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business. Core job responsibilities include the followings: **_Responsibilities:_** **Brand & Portfolio Management** * Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors. * Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness. * Leverage insights from consumer data and market trends to support strategic decision-making. * Organize event with 3rd party collaboration **Digital & Performance Marketing Execution** * Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness, engagement and conversion. * Implement performance marketing tactics (e.g., paid social, programmatic, SEM) to optimize ROI and reduce reliance on central technical support. * Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools, ensuring delivery against KPIs. * Set up tracking and evaluation systems to systematically assess digital activities’ effectiveness. * Stay ahead of digital, media and social trends and proactively identify new opportunities to accelerate brand growth. **Cross-functional Collaboration & Scientific Alignment** * Work closely with Ethical Marketing, R&D, Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence. * Partner with ethical channel teams to explore whitespace opportunities and drive synergies. * Collaborate internally (Digital, CRM, Sales, Regulatory, Medical Affairs, Nutrition Science team) to ensure con
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