Crunchyroll, LLC
Entertainment
AssociateBrandManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Associate Brand Manager at Crunchyroll, LLC. Skills: Brand management, Partnership management, Marketing collaboration. Enable IPs and Licensors to succeed. Promote marketing collaborations”
Industry & Context.
Willing to travel 2-3x a year
What They're Looking For.
Must Have
2+ years professional work experience, 1+ years partnership management, 1+ years cross-departmental experience, Experience in IP and licensing industry, Experience in marketing, Experience supporting marketing teams, Experience managing projects end-to-end, Experience with global partners, Experience optimizing workflows, Bachelor's degree
Nice to Have
Japanese business culture understanding, Some Japanese reading/writing/speaking experience, Experience communicating with Japanese partners
What You'll Do.
Enable IPs and Licensors to succeed
Promote marketing collaborations
Deliver marketing collaborations and events
Know assigned IPs thoroughly
Promote marketing collaborations aligning with brand strategy
Be primary contact for IP Licensor
Provide periodic updates on IPs
Keep partners informed of changes
Oversee exploitation and use of IP likeness
Coordinate internal and external approvals
Coordinate marketing promotions for Licensors
Coordinate marketing promotions for talent
Pull and compile data
Compile reporting metrics
Collaborate with other departments for content partners
Support Brand Management team
Support Digital Manga projects
Communicate with publishers
How You'll Work.
Team & Collaboration
Cross-departmental collaboration; Collaboration with other departments; Collaboration with GTM team; Collaboration with global teams
Process & Methodology
Project management
Full Job Description
About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role The Associate Brand Manager enables IPs and Licensors to succeed in our streaming and other omnichannel experiences. You will be an essential partner between our Licensors and teams to promote and deliver marketing collaborations and events. Know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy. Be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them. Oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors. Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions. Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis. Support the Brand Management team with several administrative and operational responsibilities and daily operations. Support Digital Manga projects, such as communicating with publishers and working with the GTM team. As an Associate Brand Manager, you will report to the Director, Partner Relations and Content Marketing. We are considering applicants for the location of Los Angeles, CA. About You We get excited about candidates like you, because... 2+ years of professional work experience. 1+ years of partnership management and cross-departmental experience. Experien
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