Frasers Group

Retail

AssistantStoreManager

Dunstable, England, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Assistant Store Manager at Frasers Group. Skills: retail management, leadership, customer service, sales, team motivation. Support the Store Manager in running the store day-to-day. Lead the team”

What You'll Achieve.

achieve sales targets; deliver excellent service; improve store performance

Industry & Context.

Retail
Eligibility Requirements

Flexible to work evenings, weekends, and varied shifts in line with store hours

What They're Looking For.

Must Have

Previous retail management or supervisory experience, leadership skills with the ability to motivate and inspire a team, Passionate about customer service with excellent communication skills, Sales-driven, with experience meeting and exceeding sales targets, Organised, adaptable, and comfortable working in a fast-paced environment, Computer-literate and confident with administrative tasks, Flexible to work evenings, weekends, and varied shifts in line with store hours

Nice to Have

cycling or sporting goods experience is a bonus, Knowledge and enthusiasm for cycling products is highly desirable

What You'll Do.

Support the Store Manager in running the store day-to-day

Deliver the best possible experience for every customer

Inspire your team to achieve great results

Ensure the store runs smoothly and efficiently

Support the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets

Set high standards for customer experience and ensuring these are consistently met

Drive sales by coaching the team on product knowledge

and service excellence

Oversee merchandising standards to keep the store well-presented and commercially strong

Assist with staff training and development

helping the team grow their skills and knowledge

Support inventory management including stock levels

Oversee cash handling procedures and store operations

including opening and closing duties

compliant and well-organised store environment

Gather customer feedback and sharing ideas to improve store performance

Carry out administrative tasks such as scheduling

and reporting as required

How You'll Work.

Team & Collaboration

leading and motivating the team; coaching the team on product knowledge, selling techniques, and service excellence; Assisting with staff training and development, helping the team grow their skills and knowledge

Communication Scope

excellent communication skills

Full Job Description

As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day – leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently. What You’ll Be Doing Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets. Setting high standards for customer experience and ensuring these are consistently met. Driving sales by coaching the team on product knowledge, selling techniques, and service excellence. Overseeing merchandising standards to keep the store well-presented and commercially strong. Assisting with staff training and development, helping the team grow their skills and knowledge. Supporting inventory management including stock levels, restocking, and accuracy checks. Overseeing cash handling procedures and store operations, including opening and closing duties. Promoting a safe, compliant, and well-organised store environment. Gathering customer feedback and sharing ideas to improve store performance. Carrying out administrative tasks such as scheduling, payroll, and reporting as required. ## Qualifications About You Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus). Strong leadership skills with the ability to motivate and inspire a team. Passionate about customer service with excellent communication skills. Sales-driven, with experience meeting and exceeding sales targets. Knowledge and enthusiasm for cycling products is highly desirable. Organised, adaptable, and comfortable working in a fast-paced environment. Computer-literate and confident with administrative tasks. Flexible to work evenings, weekends, and varied shifts in line with store hours. ## Additional Information Why Join Us? We don’t

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