Grab
Technology
AssistantMarketingManagerLoyaltyandBrandPartnerships
“Assistant Marketing Manager - Loyalty and Brand Partnerships at Grab. Skills: Loyalty optimization, Brand partnerships, Campaign delivery, Ecosystem value injection. Drive growth for loyalty products. Increase user acquisition for loyalty products”
What You'll Achieve.
Maximize user value; Enhance brand visibility; Drive business growth; Foster brand loyalty; Supercharge user retention; Deepen brand loyalty
Industry & Context.
Analytical mindset; Evaluate program health; Identify trends; Measure campaign ROI
What They're Looking For.
Must Have
3–5 years in Brand Marketing, Experience in tech or FMCG
Nice to Have
Familiarity with AI-powered tools
What You'll Do.
Drive growth for loyalty products
Increase user acquisition for loyalty products
Increase GMV reach for loyalty products
Analyze loyalty user data
Identify gaps in consumer demand
Activate external partnerships
Manage loyalty campaigns lifecycle
Ideate loyalty campaigns
Execute loyalty campaigns
Track loyalty campaign performance
Analyze loyalty campaign post-mortems
Embed loyalty mechanics in habits
Execute co-marketing campaigns
Brief creative for campaigns
Launch co-marketing campaigns
Weave external partner perks
Cultivate premium experiences
Activate partner perks
Lead identification of marketing partnerships
Develop marketing partnerships
Translate partnerships into initiatives
How You'll Work.
Team & Collaboration
Cross-channel execution; Internal business units; External brand partners; Business Development team
Communication Scope
Presentation skills; External brand communication; Internal alignment communication
Process & Methodology
Project rigor, Organizational skills, Timeline management
Applying for this Assistant Marketing Manager - Loyalty and Brand Partnerships role?
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ANONYMOUS · UNFILTERED
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