Informa Group Plc.
B2B events/exhibitions
AssistantMarketingManager行銷副理
“Assistant Marketing Manager 行銷副理 at Informa Group Plc.. Skills: Digital Marketing, Campaign Management, Data Analysis, Content Creation. Drive integrated, data-informed marketing. Grow audiences, registrations, brand awareness”
What You'll Achieve.
Grow audiences, registrations, and brand awareness; Meet CPA/ROAS goals; Improve discoverability and conversion; Ensure on-time, on-budget delivery; Achieve audience growth and registration targets; Achieve cost efficiency (CPA/ROAS), CTR, conversion rates; Achieve website traffic growth, SEO rankings; Achieve registration-to-attendance conversion; Achieve stakeholder satisfaction
Industry & Context.
Translate insights into actionable optimizations; Lead test-and-learn roadmaps
Willingness to work flexible hours, Travel/attend onsite events as required
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Communications, or related discipline, 4–6 years of experience in digital marketing and communications, Hands-on experience with Meta, LinkedIn, and Google, Website CMS experience (e.g., WordPress), Email/marketing automation experience, Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Excellent writing and editing skills, Proficiency in Chinese (written and spoken), Organized, proactive, and able to manage multiple projects and deadlines, Willingness to work flexible hours and travel/attend onsite events as required, Proficient in Microsoft Office (PowerPoint, Excel, Word)
Nice to Have
B2B events/exhibitions or similar industries experience, grasp of SEO/SEM, basic HTML/CSS knowledge, segmentation and lifecycle campaigns, basic video editing skills, bilingual copyediting experience, familiarity with CRM (e.g., Salesforce), Experience with webinars and virtual event platforms (e.g., Zoom, ON24), Familiarity with CRM processes (lead capture, scoring, MQLs) and event-to-CRM integration, Basic data visualization or dashboarding comfort with A testing frameworks, Experience managing agencies and negotiating media/creative deliverables, Familiarity with LINE official account operations and reaching Taiwanese audiences
What You'll Do.
data-informed marketing
Co-own campaign planning
Oversee agencies and freelancers
Ensure brand consistency
Optimize performance across channels
Plan and execute paid media
Manage and update websites
Own email/EDM planning
Implement SEO/SEM initiatives
review creative assets
Develop social media content calendars
Track performance using GA4
Define and monitor KPIs
Translate insights into optimizations
Coordinate webinar/seminar execution
Provide onsite and virtual event support
Maintain asset libraries
Mentor marketing executives or interns
How You'll Work.
Team & Collaboration
Coordinate with internal departments and external partners; Partner with designers, writers, and agencies; Support bilingual communications quality; Contribute to partner/influencer outreach; Liaise with external agencies and vendors; Collaborate with teams around the world
Communication Scope
Excellent writing and editing skills; Attention to detail; Brand consistency
Process & Methodology
Build and maintain campaign calendars, Manage project timelines, Manage multiple projects and deadlines
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