AbhiBus
online bus-ticketing
AssistantMarketingManager
Neural analysis suggests this role is
optimal for mid candidates.
“Assistant Marketing Manager at AbhiBus. Skills: End-to-End Campaign Execution, Creative Ownership & Internal Alignment, Vendor & Partner Management, Financial & Analytical Rigor. Plan and execute a comprehensive calendar of ATL (Radio, OOH, Cinema) and BTL (Mall activations, Bus Terminal branding, Roadshows) activities across the country.. Ideate and execute giveaway campaigns and ground-level activations to drive app installs and brand recall.”
What You'll Achieve.
Drive app installs and brand recall; Maximize the reach of the marketing budget; Ensure high-quality execution within allocated budgets
Industry & Context.
Safeguarding sensitive company data against unauthorized access, use, or disclosure, Reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures
What They're Looking For.
Must Have
7–9 years in Offline Marketing, Brand Activations, or Media Planning, Proven ability to manage large-scale logistics and multi-city campaigns independently, Negotiation Skills: presence and persuasion skills to deal with vendors and bus operators, Analytical Mindset: Comfortable working with data to justify marketing spends and measure impact, Communication: Clear and concise communication skills to bridge the gap between creative teams and external partners
Nice to Have
Experience in the travel, e-commerce, or telecom sectors is a significant plus
What You'll Do.
Plan and execute a comprehensive calendar of ATL (Radio
Cinema) and BTL (Mall activations
Bus Terminal branding
Roadshows) activities across the country.
Ideate and execute giveaway campaigns and ground-level activations to drive app installs and brand recall.
Ensure all offline activities are integrated with social media for digital amplification.
Take the lead in briefing the internal graphic design team for all offline collateral.
Manage the creative iterations
ensuring designs meet technical specifications for various formats (e.g.
Navigate the internal approval process to ensure final designs align with the organization's brand guidelines and campaign objectives.
Act as the sole liaison for all ATL and BTL vendors nationwide.
and onboard new vendors to expand the brand's reach and improve cost efficiencies.
Pitch to and negotiate with bus operators to secure co-funding for outdoor campaigns
maximizing the reach of the marketing budget.
Maintain meticulous records of vendor contracts
and payment schedules.
Track and report on key performance metrics (CAC
regional booking lifts
coupon redemptions) for every activity.
Constant monitoring of spends to ensure high-quality execution within allocated budgets.
How You'll Work.
Team & Collaboration
Bridge the gap between strategic planning and on-ground execution.; Sole custodian of the brand’s physical presence.; Navigate internal creative processes.; Deal with vendors and bus operators.; Clear and concise communication skills to bridge the gap between creative teams and external partners.
Communication Scope
Clear and concise communication skills to bridge the gap between creative teams and external partners
Process & Methodology
Manage large-scale logistics and multi-city campaigns independently
Full Job Description
AbhiBus is a leading online bus-ticketing platform that aggregates ticket inventory from over 4,000 bus operators - including major State Road Transport Corporations (SRTCs), covering more than 3.5 lakh (350,000+) routes across India. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC bus bookings. AbhiBus is owned and operated by ixigo (Le Travenues Technology Limited), India’s leading OTA for the Next Billion Users. With over 54 crore Annual Active Users in FY25, ixigo offers AI-powered train, flight, bus, and hotel bookings through its platforms - ixigo, ConfirmTkt, and AbhiBus. This is a high-impact, Individual Contributor (IC) role designed for a marketing "go getter" who can bridge the gap between strategic planning and on-ground execution. Reporting directly to the Head of Brand Marketing , the candidate will be the sole custodian of the brand’s physical presence, managing everything from national OOH (Out-of-Home) campaigns to hyper-local activations. The ideal candidate is a self-starter who can navigate internal creative processes, negotiate aggressively with external vendors, and own the financial accountability of every offline campaign. Key Responsibilities 1. End-to-End Campaign Execution * Plan and execute a comprehensive calendar of ATL (Radio, OOH, Cinema) and BTL (Mall activations, Bus Terminal branding, Roadshows) activities across the country. * Ideate and execute giveaway campaigns and ground-level activations to drive app installs and brand recall. * Ensure all offline activities are integrated with social media for digital amplification. 2. Creative Ownership & Internal Alignment * Initiate Creative Briefs: Take the lead in briefing the internal grap
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