LKCMedicine
Healthcare
AssistantManager(Marketing),Postgraduate&ContinuingEducationProgrammes
Neural analysis suggests this role is
optimal for Manager candidates.
“Assistant Manager (Marketing), Postgraduate & Continuing Education Programmes at LKCMedicine. Skills: Marketing campaigns, Digital marketing, Business development, Partnership cultivation. Implement marketing plans. Implement business development plans”
What You'll Achieve.
Raise programme visibility; Grow enrolments; Position LKCMedicine as leader
Industry & Context.
3 years contract
What They're Looking For.
Must Have
Recognised degree in Marketing, 2–3 years of marketing experience, Demonstrated B2C digital marketing, Demonstrated B2B marketing, Demonstrated business development, Proficiency in digital marketing tools, Competent in data analysis tools, Excellent written communication skills, Excellent verbal communication skills, Project management skills, Multitasking skills, Organisational skills, Ability to work independently, Manage multiple projects
Nice to Have
Prior experience in education sector, Prior experience in healthcare sector, Familiarity with content management systems, Familiarity with design software, Familiarity with healthcare professional landscape, Familiarity with course accreditation processes, Experience in higher education institute, Experience in training institute
What You'll Do.
Implement marketing plans
Implement business development plans
Support student recruitment
Cultivate strategic partnerships
Enhance programme branding
Create digital campaigns
Manage digital campaigns
Engage healthcare professionals
Improve lead generation
Design targeted outreach
Oversee content creation
Ensure content accuracy
Ensure content updates
Ensure content SEO-aligned
Identify participation in roadshows
Coordinate participation in roadshows
Identify participation in webinars
Coordinate participation in webinars
Identify participation in conferences
Coordinate participation in conferences
Monitor marketing metrics
Analyse marketing metrics
Recommend data-driven improvements
Manage marketing budgets
Manage communications budgets
Ensure cost-effective campaign delivery
Liaise with internal stakeholders
Liaise with external stakeholders
Ensure programmes meet accreditation standards
Support documentation preparation
Support documentation submission
How You'll Work.
Team & Collaboration
Academic teams; Accreditation bodies
Communication Scope
Written communication; Verbal communication; Craft compelling messages
Process & Methodology
Project management, Multitasking, Organisational skills
Full Job Description
The Lee Kong Chian School of Medicine (LKCMedicine) trains doctors who put patients at the centre of their exemplary care. The School, which offers both undergraduate and graduate programmes, is named after local philanthropist Tan Sri Dato Lee Kong Chian. Established in 2010 by Nanyang Technological University, Singapore, in partnership with Imperial College London, LKCMedicine aims to be a model for innovative medical education and a centre for transformative research. The School’s primary clinical partner is the National Healthcare Group, a leader in public healthcare recognised for the quality of its medical expertise, facilities and teaching. The School is transitioning to an NTU medical school ahead of the 2028 successful conclusion of the NTU-Imperial partnership to set up a Joint Medical School. In August 2024, we welcomed our first intake of the NTU MBBS programme, that has been recently enhanced to include themes like precision medicine and Artificial Intelligence (AI) in healthcare, with an expanded scope in the medical humanities. Graduates from the five-year undergraduate medical degree programme will have a strong understanding of the scientific basis of medicine, with an emphasis on technology, data science and the humanities. We are seeking a dynamic and strategic Assistant Manager (Marketing), Postgraduate & Continuing Education Programmes to join our team at LKCMedicine. This exciting role offers the opportunity to drive impactful marketing initiatives for postgraduate and continuing education programmes, contributing to professional development and advancing medical knowledge. You will be instrumental in shaping our digital presence and engaging with a diverse audience of healthcare professionals and institutional partners. The Assistant Manager (Marketing), Postgraduate & Continuing Education Programmes will be responsible for developing and executing B2C and B2B marketing campaigns that raise programme visibility, grow enrolments, strategically
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