JioStar
media & entertainment
AssistantManagerMarketing(ContentMarketing),Malayalam
“Assistant Manager - Marketing (Content Marketing), Malayalam at JioStar. Skills: Content Marketing, Marketing campaigns, Media promotions, ATL and BTL executions, Revenue-generating content strategies, Viewer engagement, Brand partnerships, Audience reach, Regional markets, Audience preferences, Targeted promotions, Media planning, Marketing activation, Micro-marketing, On-ground activation, Digital strategies, Channel visibility, Brand presence, Audience loyalty, Campaign lifecycle: planning, b”
What You'll Achieve.
Driving viewer engagement; Promoting Asianet channel's brand across multiple platforms; Maximize reach; Enhance the channel's visibility; Assures a brand presence and fosters audience loyalty; Drive maximum ROI; Management, analysis and growth of social and branding campaigns with measured results
Industry & Context.
What They're Looking For.
Must Have
Experience managing media relations and marketing campaigns required
Nice to Have
Real Magnet experience a plus, MBA or Postgraduate with 8-10 years’ work experience in a related role
What You'll Do.
Managing marketing campaigns for Malayalam (JioHotstar)
including marketing and media promotions
including ATL and BTL executions.
Collaborating with the marketing team to create revenue-generating content strategies.
Develop and execute large-scale marketing campaigns across traditional and digital channels.
Manage complete campaign lifecycle: planning
and post-evaluation in collaboration with creative and media agencies.
Design and implement BTL initiatives including on-ground activations
and experiential marketing.
Execute hyperlocal marketing strategies by partnering with local vendors and regional agencies.
Ensure impactful brand presence at key locations/events through creative brand displays and messaging.
Plan and execute OTT-specific events such as press launches
and influencer engagements.
Integrate offline (ATLTL) strategies with digital marketing efforts to drive maximum ROI.
Contribute to revenue-generation strategies through content-led marketing campaigns and partnerships.
How You'll Work.
Team & Collaboration
Collaborating with the marketing team to create revenue-generating content strategies.; Collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach.; Liaise with internal teams (content, programming, social media) for seamless 360-degree campaign execution.; Coordinate with talent management, production, and external vendors for flawless event execution.; Cultivate relationships with media houses, PR agencies, influencers, and industry stakeholders to amplify visibility.; Maintain rapport with other regional channel marketing teams to ensure alignment and synergy.
Communication Scope
Written; Oral; Presentation skill set; Interpersonal
Process & Methodology
Manage complete campaign lifecycle: planning, budgeting, execution, and post-evaluation
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