PVH
fashion
AssistantManager,Communications&EarnedMedia
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“Assistant Manager, Communications & Earned Media at PVH. Skills: Communications, Earned Media, Public Relations, Influencer Marketing. development and implementation of public relations strategies and programs. implement PR efforts that will drive brand awareness, image, and business growth”
What You'll Achieve.
drive brand awareness, image, and business growth; drive earned media KPI’s
Industry & Context.
What They're Looking For.
Must Have
5+ years as a Coordinator, Executive or Account Manager role within the PR and influencer marketing industry (agency or in-house), network across ANZ media, influencers, and talent agencies, Proven experience delivering integrated PR & influencer campaigns, Immersed in the world of fashion, media, and digital consumer engagement platforms, Confidence and accuracy working with analytics tools and reporting platforms, Exceptional communication and copywriting skills, Highly organised, attention to detail and excellent communication skills (oral and written)
Nice to Have
Fashion industry experience is highly regarded
What You'll Do.
development and implementation of public relations strategies and programs
implement PR efforts that will drive brand awareness
driving our Local PR strategy with a focus on storytelling in earned and paid media
Execute integrated PR and communications strategies aligned with brand and global direction to maximise press coverage and brand exposure
fashion led editorials
and insights across all activity and brands
Lead on our relationships with Influencer platforms for monitoring
outreach and reporting in market
Build and manage relationships with media
Develop and execute influencer and celebrity VIP strategies
Support on brand events
responsible for media showings
and key talent outreach moments
Responsible for execution of PR operations
Support and manage PVH ANZ internal corporate communications
How You'll Work.
Team & Collaboration
Collaboration with Marketing teams on strategy and implementation of the go-to–market communication activity; Liaise with PR agency on a day-to-day basis; Build and manage relationships with media, stylists, influencers, and talent agencies
Communication Scope
Exceptional communication and copywriting skills; excellent communication skills (oral and written)
Process & Methodology
execution of PR operations, including budgets, calendars, reporting, and sample management
Full Job Description
**Design Your Future at PVH** Assistant Manager, Communications & Earned Media **Why PVH?** * Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen * Paid Parental Leave Scheme as per Company Policy * Summertime hours schedule * Corporate discount with Medibank * Employee activities calendar * Annual Flu Shot Clinic * Free membership to Headspace meditation app * Access to Employee Assistance program * Referral bonus * Strong focus on Corporate Responsibility * Inclusive, diverse, and equal opportunity employer **About The Role** The Assistant Manager, Communications and Earned Media for Australia and New Zealand is responsible for the development and implementation of public relations strategies and programs surrounding our key product pillars across our brands. This role will help implement PR efforts that will drive brand awareness, image, and business growth. You will help shape the public’s perception of our company and brands by driving our Local PR strategy with a focus on storytelling in earned and paid media across fashion, lifestyle, design and culture. This is a high impact role for someone who thrives in a fast-paced environment, has existing strong networks across Influencer, Celebrity and PR, strong communication and collaboration skills and wants to turn strategy into impactful brand moments. If you have worked on global brands or strong national brands or on agency side, we would like to meet you! Based at our beautiful Head Office in the heart of the luxury precinct, located at 388 George Street 2000, this is a full-time hybrid role working from home and in the office weekly. **Duties & Responsibilities** * Execute integrated PR and communications strategies aligned with brand and global direction to maximise press coverage and brand exposure, including brand stories, profiles, fashion led editorials and VIP dressing moments. * Liaise with PR agency on a day-to-day basis to drive earned media KPI’s . * Collaboration with Marke
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