Weekday AI
AssistantBrandManager
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“Assistant Brand Manager at Weekday AI. Skills: brand strategy, content creation, consumer insights, storytelling, marketing campaigns. Take ownership of and advance the brand strategy across digital platforms, social media, content, and marketing campaigns. Convert scientific product claims into clear, consumer-friendly brand messages”
What You'll Achieve.
expand the brand narrative; advance the brand strategy; contribute to building a trusted, long-term brand; significant impact on brand perception and growth
What They're Looking For.
Must Have
3 to 6 years of experience in brand marketing, knowledge of consumer behavior and core principles of brand building, Skill in simplifying complex or scientific information into engaging narratives, Proven ability to work cross-functionally in dynamic, high-responsibility environments, Excellent execution capabilities coupled with strategic thinking, Outstanding written and verbal communication skills
Nice to Have
Experience with science-backed, dermatology-focused, or ingredient-driven brands, Background in influencer marketing, community engagement, or content-driven growth strategies, Familiarity with D2C business models and product launch processes
What You'll Do.
Take ownership of and advance the brand strategy across digital platforms
and marketing campaigns
Convert scientific product claims into clear
consumer-friendly brand messages
Develop and implement brand campaigns
and ongoing storytelling efforts
Lead the creative direction for content on social media
and marketing materials
Monitor brand health indicators such as awareness
Perform consumer and market research to guide positioning
and go-to-market strategies
Maintain brand consistency across all channels
and influencer collaborations
How You'll Work.
Team & Collaboration
Collaborate closely with product, marketing, performance, and creative teams to maintain a consistent brand voice; work cross-functionally in dynamic, high-responsibility environments; work directly with founders and product teams
Communication Scope
Outstanding written and verbal communication skills; Skill in simplifying complex or scientific information into engaging narratives
Full Job Description
**This role is for one of the Weekday's clients** Min Experience: 2 years Location: Chennai JobType: full-time We are seeking an Assistant Brand Manager to take charge of and expand the brand narrative across various touchpoints. This position lies at the crossroads of strategy, content, consumer insights, and implementation. It is perfectly suited for an individual who can seamlessly blend scientific credibility with compelling storytelling and a growth-oriented mindset. **Requirements** **Key Responsibilities** • Take ownership of and advance the brand strategy across digital platforms, social media, content, and marketing campaigns • Convert scientific product claims into clear, consumer-friendly brand messages • Develop and implement brand campaigns, product launches, and ongoing storytelling efforts • Collaborate closely with product, marketing, performance, and creative teams to maintain a consistent brand voice • Lead the creative direction for content on social media, websites, packaging, and marketing materials • Monitor brand health indicators such as awareness, engagement, trust, and consideration • Perform consumer and market research to guide positioning, messaging, and go-to-market strategies • Maintain brand consistency across all channels, creators, partnerships, and influencer collaborations **What We’re Looking For** • 3 to 6 years of experience in brand marketing, ideally within beauty, wellness, skincare, or direct-to-consumer (D2C) industries • Strong knowledge of consumer behavior and core principles of brand building • Skill in simplifying complex or scientific information into engaging narratives • Proven ability to work cross-functionally in dynamic, high-responsibility environments • Excellent execution capabilities coupled with strategic thinking • Outstanding written and verbal communication skills **Good to Have** • Experience with science-backed, dermatology-focused, or ingredient-driven brands • Background in influencer marketing, comm
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