Abbott
Healthcare
AssistantBrandManager
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“Assistant Brand Manager at Abbott. Skills: Brand strategy development, Marketing campaign execution, Brand performance analysis. Support the development and execution of brand strategies. Drive growth, HCP engagement, and consumer demand”
What You'll Achieve.
Drive growth; HCP engagement; Consumer demand; Deliver integrated marketing campaigns; Track KPIs including HCP engagement, lead generation, and sales performance
Industry & Context.
Analytical mindset; Logical thinking
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What They're Looking For.
Must Have
Minimum 3 years’ experience in a similar role, Bachelor’s Degree in Marketing or Business, High learning agility, adaptability, and comfort with complexity and ambiguity, Excellent project management, presentation, and business writing skills, Analytical mindset, with logical thinking, including experience with scan data and consumer research
Nice to Have
healthcare industry experience highly desirable
What You'll Do.
Support the development and execution of brand strategies
Deliver integrated marketing campaigns across HCP and consumer channels
Monitoring performance (such as sales
and competitive reviews)
Support the development and execution of brand plans for products such as Ensure®
PediaSure® and Glucerna®
Coordinate integrated marketing campaigns across HCP
Manage external agencies (creative
digital) to deliver high-quality outputs
and manage marketing content and assets across multiple platforms
including sales materials
and promotional content
Support initiatives targeting GPs
pharmacists and healthcare professionals
Assist with planning and execution of medical education events and conferences
Analyse brand performance
campaign effectiveness and market trends
Track KPIs including HCP engagement
and sales performance
Understand shopper and consumer needs
Conducting financial evaluations
Ensuring supply availability
How You'll Work.
Communication Scope
Excellent presentation skills; Excellent business writing skills
Process & Methodology
Excellent project management skills
Full Job Description
## **JOB DESCRIPTION:** ### About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. ### Working at Abbott ### At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: * ### Career development with an international company where you can grow the career you dream of . * ### Health and wellness benefits and perks. * ### A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune 500 ### This role works for Nutrition business. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including PediaSure®, Pedialyte®, Ensure®, Glucerna®– to help get the nutrients they need to live their healthiest life. ### ### **Primary Job Function:** ### The Assistant Brand Manager supports the development and execution of brand strategies across Abbott Nutrition’s portfolio, helping drive growth, HCP engagement, and consumer demand. This role plays a key part in delivering integrated marketing campaigns across healthcare professional (HCP) and consumer channels including instore activation, asset development, conferences & monitoring performance (such as sales, market share figures, and competitive reviews) ### ### **Major Responsibilities** * ### Support the development and execution of brand plans for products such as Ensure®, PediaSure® and Glucerna® * ### Coordinate integrated marketing campaigns across HCP, digital, retail and events * ### Manage external agencies (creative, media, digital) to deliver high-quality outputs * ### Create, adapt, and manage marketing conten
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