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**Line of Service** Internal Firm Services **Industry/Sector** Not Applicable **Specialism** IFS - Brand & Communications **Management Level** Senior Associate **Job Description & Summary** At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. Those in proposal strategy at PwC will effectively communicate ideas, solutions and value propositions in a written format to potential clients or stakeholders. Working in this area, you will support the largest, most strategic opportunities at current or prospective clients by providing end-to-end professional pursuit coaching, pursuit and BXT (Business, Experience, Technology) sales methodology, professional pursuit coaching, bid management, bid evaluation and copy-editing support and advice. **Your team** The Advisory Activation Hub is PwC Switzerland’s centralised proposal and pursuit function supporting our Advisory practice. The team works closely with partners, directors, and engagement teams across industries to shape winning client proposals. Combining project management, storytelling and digital expertise, the team supports complex and strategic pursuits end to end, while continuously improving tools, processes and ways of working to enhance proposal quality and efficiency. **Your impact** * Lead proposal services for large and/or strategic advisory pursuits across industries, delivering high‑quality, RFP‑compliant responses * Coordinate multidisciplinary teams of contributors and oversee content development, information gathering, design coordination and quality reviews throug