Fortis Games
mobile gaming
ASOSpecialist
“ASO Specialist at Fortis Games. Skills: App Store Optimization, app store strategy, keyword strategies, metadata optimization, creative testing, full-funnel growth. Drive organic growth and discoverability across the Fortis portfolio by developing and evolving keyword strategies, metadata frameworks, and store positioning that capture player intent at scale. Own the end-to-end app store strategy, ensuring consistency between UA campaigns, store presence, and in-game experiences to maximize conve”
What You'll Achieve.
Drive organic growth and discoverability; maximize conversion and long-term player value; continuously improving performance
Industry & Context.
tackling difficult problems; analytical mindset; interpret performance data and turn insights into actionable strategies
What They're Looking For.
Must Have
experience in App Store Optimization within mobile gaming, deep understanding of both the App Store and Google Play ecosystems, Proven ability to drive both discoverability and conversion through keyword strategy, metadata optimization, and creative testing, Experience building and running structured A testing frameworks, with the ability to translate results into scalable insights and best practices, understanding of full-funnel growth, including the relationship between paid UA, organic discovery, store performance, and LiveOps, Experience working cross-functionally with marketing, creative, and product teams, with the ability to align multiple stakeholders around shared growth objectives, analytical mindset, with the ability to interpret performance data and turn insights into actionable strategies, Excellent prioritization and communication skills, ability to operate autonomously in a fast-paced, multi-project environment
Nice to Have
Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization, and curiosity to continue evolving in this space
What You'll Do.
Drive organic growth and discoverability across the Fortis portfolio by developing and evolving keyword strategies
and store positioning that capture player intent at scale
Own the end-to-end app store strategy
ensuring consistency between UA campaigns
and in-game experiences to maximize conversion and long-term player value
Build and scale a robust experimentation framework across creatives and metadata
continuously improving performance through structured testing
and data-driven decision making
Leverage AI-driven tools and workflows to accelerate research
and execution — from keyword discovery and competitor analysis to creative concepts
and performance insights
Continuously adapt to platform changes
and evolving player behavior
ensuring Fortis remains competitive and forward-thinking in the app store ecosystem
Contribute to broader growth initiatives by supporting organic loops
including referral systems and invite-based mechanics
ensuring alignment between store presence and in-game systems
How You'll Work.
Team & Collaboration
Partner closely with UA, Product Marketing, Creative, and Game Teams to ensure store strategies are aligned with LiveOps, seasonal beats, and broader growth initiatives; Experience working cross-functionally with marketing, creative, and product teams, with the ability to align multiple stakeholders around shared growth objectives
Communication Scope
direct and thoughtful communication; Excellent communication skills
Process & Methodology
prioritization, operate autonomously in a fast-paced, multi-project environment
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