Wise
Technology
ASOManager
Neural analysis suggests this role is
optimal for mid candidates.
“ASO Manager at Wise. Skills: ASO strategy, Organic app acquisition, ASO roadmap development, ASO experimentation, Custom Product Pages strategy. Establish ASO as a growth initiative. Amplify organic app acquisition”
What You'll Achieve.
Amplify organic app acquisition; Improve the journey from Impression -> Download; Drive re-engagement and visibility; Align store presence with specific marketing campaigns and user segments; Ensure every experiment is tracked and every win is quantified
Industry & Context.
Understand the nuances of conversion loops; Bridge the gap between "what the algorithm wants" and "what the user needs to see"
What They're Looking For.
Must Have
Proven track record of managing ASO for high-growth apps, Experience using Custom Product Pages to improve download rate, Deeply familiar with App Store Connect and Google Play Console, including their native testing tools, Experience with writing high-quality briefs for designers that balance "cool looking" with "high-converting", Comfortable working autonomously in a fast-paced environment, Can manage stakeholders across marketing and product
Nice to Have
Ideally in Fintech
What You'll Do.
Establish ASO as a growth initiative
Amplify organic app acquisition
Architect global ASO strategy
Build and execute a comprehensive ASO roadmap
Conduct deep-dive research to identify high-intent search terms
Establish a continuous pipeline of ASO experiments
Design and implement a content calendar for In-App Events and Promotional Content
Build and deploy a strategy for Custom Product Pages and Custom Store Listings
Partner with analysts to build a robust measurement framework
How You'll Work.
Team & Collaboration
Partner with analysts to build a robust measurement framework; Manage stakeholders across marketing and product; Access to mobile engineers, designers and analysts directly in the team
Full Job Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about [our mission](https://wise.jobs/our-mission) and [what we offer](https://wise.jobs/what-we-offer). We are looking for a data-driven ASO Manager to join our SEO team. Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. You will be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content. Job responsibilities: * Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings * Conduct deep-dive research to identify high-intent search terms that drive not just "browsing," but high-value app adoption. * Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression -> Download. * Design and implement a content calendar for In-App Events (iOS) and Promotional Content (Android) to drive re-engagement and visibility. * Build and deploy a strategy for Custom Product Pages (CPP) and Custom Store Listings (CSL) to align our store presence with specific marketing campaigns and user segments. * Partner with our analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified. About you / requirements * You have a proven track record of managing ASO for high-growth apps, and ideally in Fintech. * You don’t just report on rankings; you understand the nuances of conversion loops and how
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