DEPT®
Growth Invention
ASOManager(6mFTC/Freelance)
Neural analysis suggests this role is
optimal for Mid candidates.
“ASO Manager (6m FTC/Freelance) at DEPT®. Skills: ASO, App Store Optimisation, Mobile Marketing. Lead ASO strategy and optimisation. Own and optimise app store listings”
What You'll Achieve.
drive organic visibility; drive conversion; drive app growth; improving app discoverability; improving conversion; improve overall app performance; improve app store performance metrics; improve app visibility; improve conversion; improve downstream performance
Industry & Context.
analytical thinking; translating data into actionable recommendations; analytical mindset; interpret performance data; translate findings into actionable recommendations
embedded role, based at their offices in Canary Wharf, 2–3 days per week
What They're Looking For.
Must Have
ASO fundamentals, mobile growth marketing, app store performance mechanics, analytical thinking, creative optimisation skills, managing multiple workstreams, experiments, reporting cycles, stakeholder conversations, improving app discoverability, conversion, optimisation of app store listings, creative assets, keyword strategies, testing roadmaps, performance insights, identifying growth opportunities, translating data into actionable recommendations, improving overall app performance, Proven experience in ASO, app growth, mobile marketing, performance marketing, consumer mobile app environment, iOS and Android, App Store and Google Play ranking factors, keyword optimisation, metadata, category rankings, ratings and reviews, conversion optimisation, managing and optimising app store listings, creative assets, developing and managing ASO testing roadmaps, experimentation frameworks, Apple Search Ads, paid and organic app store performance, working with or managing ASO agencies, external app growth partners, analytical mindset, interpret performance data, translate findings into actionable recommendations, collaborating cross-functionally, analytics, creative, product, CRM, marketing teams, Excellent stakeholder management, communication skills, Highly organised, proactive, manage multiple priorities, fast-paced environment
Nice to Have
ASO platforms such as AppTweak, Sensor Tower, data.ai, AppFollow, MobileAction, analytics and reporting tools such as Looker, GA4, Firebase, Amplitude, AppsFlyer, Adjust, Tableau, Google Sheets
What You'll Do.
Lead ASO strategy and optimisation
Own and optimise app store listings
Develop and manage ASO testing roadmap
Monitor and improve app store performance metrics
Collaborate with internal teams
Work alongside external ASO agencies
Support alignment between paid and organic activity
Provide regular reporting
Identify opportunities to improve app performance
Present ASO insights and recommendations
How You'll Work.
Team & Collaboration
Work closely with internal marketing, creative, analytics, product, and performance teams; Collaborate closely with analytics, product, creative, CRM, and performance marketing teams; Work alongside external ASO agencies or app growth partners; Collaborate cross-functionally with analytics, creative, product, CRM, and marketing teams
Communication Scope
Excellent stakeholder management and communication skills; Present ASO insights, performance updates, and strategic recommendations clearly to both technical and non-technical stakeholders
Process & Methodology
managing multiple workstreams, managing experiments, managing reporting cycles, managing stakeholder conversations, manage ASO testing roadmap, manage metadata experiments, manage creative testing, manage keyword optimisation, manage competitor analysis
Full Job Description
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This is an embedded role working directly within the marketing team of a leading consumer mobile app brand, based at their offices in Canary Wharf. We are open to either a 6 month fixed-term contract, or freelance engagement, for 2–3 days per week, with the potential to extend. As an ASO Specialist, you will lead and optimise the app store presence across both iOS and Android platforms, helping drive organic visibility, conversion, and app growth. You will work closely with internal marketing, creative, analytics, product, and performance teams, as well as external app growth partners, to deliver a best-in-class app store optimisation strategy. This role requires a strong understanding of ASO fundamentals, mobile growth marketing, and app store performance mechanics. The ideal candidate combines analytical thinking with creative optimisation skills and is comfortable managing multiple workstreams, experiments, reporting cycles, and stakeholder conversations simultaneously. You will be responsible for improving app discoverability and conversion through ongoing optimisation of app store listings, creative assets, keyword strategies, testing roadmaps, and performance insights. You will also play a key role in identifying growth opportunities and translating data into actionable recommendations that improve overall app performance. WHAT YOU’LL DO: Lead the day-to-day ASO strategy and optimisation across the Apple App Store and Google Play Store. Own and optimise app store listings, including titl
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