GoMining
Information Technology and Services
ASA/ASOManager(AppStoreGrowth)
Neural analysis suggests this role is
optimal for Mid candidates.
“ASA / ASO Manager (App Store Growth) at GoMining. Skills: ASA, ASO, App Store Optimization, Apple Search Ads, organic and paid growth, mobile discovery, ranking algorithms. Develop and execute ASO and ASA strategies for the App Store and Google Play. Optimize app metadata: title, subtitle, keywords, short/long description, promotional text”
What You'll Achieve.
increasing app visibility; installs; conversions; install growth; ranking improvements; CPI/CPA reduction; ROAS; Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR); Monitor and improve organic rankings, category rankings, and featured placements; Optimize for ratings, reviews, and store editorial visibility; Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
Industry & Context.
Ability to think in hypotheses, experiments, and measurable outcomes
What They're Looking For.
Must Have
3+ years of ASO experience, 3+ years of hands-on ASA campaign management, Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS), understanding of App Store and Google Play ranking factors and algorithm differences, understanding of Keyword research, search intent, and metadata optimization, understanding of Creative optimization and CRO for store listings, understanding of Apple Search Ads bidding strategies, keyword match types, and audience targeting, Experience with ASO/ASA tools (AppTweak, Sensor Tower, data. ai, Asodesk, SearchAdsHQ, MobileAction, or similar), Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase), AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution, analytical skills and ability to work with large data sets, Ability to think in hypotheses, experiments, and measurable outcomes, Experience working cross-functionally with creative, product, and growth teams
Nice to Have
Experience scaling apps in international / multi-geo markets and localizing store listings, Experience with iOS and Android product page experiments at scale, Background in performance marketing or growth analytics, Experience in fintech, crypto / Web3, or other competitive verticals, Familiarity with SKAdNetwork, AEM, and post-ATT measurement, Experience building custom AI workflows or agent-based automations for marketing tasks
What You'll Do.
Develop and execute ASO and ASA strategies for the App Store and Google Play
Optimize app metadata: title
short/long description
and scale Apple Search Ads campaigns (Discovery
Drive ASO growth on Google Play through metadata
and store listing experiments
Conduct keyword research
and search intent mapping for both stores
Run A tests on creatives (icon
feature graphics) using product page optimization and store listing experiments
Improve conversion rate (CVR)
click-through rate (CTR)
and tap-through rate (TTR)
Monitor and improve organic rankings
and featured placements
and store editorial visibility
Track and analyze KPIs: impressions
Run experiments and continuously improve performance based on data
Leverage AI tools and agents (Claude and others) to increase productivity
automate routine tasks
Stay up to date with App Store and Google Play algorithm changes
How You'll Work.
Team & Collaboration
Collaborate with product, marketing, creative, and analytics teams; Experience working cross-functionally with creative, product, and growth teams
Full Job Description
We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play. This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores. You will be responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth. ### Responsibilities: • Develop and execute ASO and ASA strategies for the App Store and Google Play • Optimize app metadata: title, subtitle, keywords, short/long description, promotional text • Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products) • Drive ASO growth on Google Play through metadata, creatives, and store listing experiments • Conduct keyword research, competitor analysis, and search intent mapping for both stores • Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments • Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR) • Monitor and improve organic rankings, category rankings, and featured placements • Optimize for ratings, reviews, and store editorial visibility • Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS • Run experiments and continuously improve performance based on data • Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks, and scale output • Collaborate with product, marketing, creative, and analytics teams • Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform Updates **Requirements** • 3+ years of ASO experience and 3+ years of hands-on ASA campaign management • Proven track record with measurable results (install growth
Applying for this ASA / ASO Manager (App Store Growth) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about GoMining?
Real rants from real employees. Read before you apply.