Shinesty

E-Commerce

ArtDirector

$90–100k Boulder, Colorado, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Art Director at Shinesty. Skills: Brand strategy, Visual leadership, Creative production. Lead marketing visual identity. Manage design team”

What You'll Achieve.

Improve productivity; Improve performance; Ensure final creatives better; Ensure final creatives consistent; Achieve brand vision; Achieve campaign vision; Achieve set campaign strategy; Generate results

Industry & Context.

E Commerce
Problems you'll solve

Troubleshooting creative issues

Eligibility Requirements

Relocation budget, 3 days in office, 2 days remote, Dog-friendly office

What They're Looking For.

Must Have

6+ years art direction experience, Master project manager, Master communicator

Nice to Have

Experience in ad agency, Experience in internal brand team, Experience with freelance, Experience with accidental art direction

What You'll Do.

Lead marketing visual identity

Translate Shinesty look and feel

Convey Shinesty brand ethos

Manage creative production

Set visual look and feel

Achieve campaign vision

Oversee production art

Execute art direction

Contribute to marketing design

Provide feedback to design team

Evolve marketing brand guidelines

Evolve design systems

Craft brand guidelines

Craft adail templates

Execute high-impact campaigns

Build direction documents

Guide production teams

Guide graphic designers

Execute creative work

Art direct photo shoots

Art direct video shoots

Balance entertainment needs

Balance conversion needs

Oversee creative development

Oversee post-production assets

Align creatives on production

Achieve campaign strategy

Hold design check-ins

Communicate brand alignment

Manage Graphic Designers

Manage Videographer/Photographer

Manage Creative Production Coordinator

Set high bar for team

Dive deeper into ideas

Understand why something worked

Understand why something didn't work

How You'll Work.

Team & Collaboration

Collaborate with CDs; Collaborate with C-level execs; Work with photographers; Work with production teams; Work with graphic designers; Work with creatives; Work with designers

Communication Scope

Clear communication

Process & Methodology

Project management

Full Job Description

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do. We're looking for an Art Director to lead our marketing visual identity and the team that brings it to life: someone with strong taste, a clear point of view, and the ability to translate the Shinesty look and feel across every channel. This isn’t a “design what you’re told” role. This is a creative visionary player/coach role that is responsible for conveying Shinesty’s brand ethos to millions of customers, through literally billions of impressions and touch points every year, across every single channel. **THE ROLE** This is a hands-on visual leadership role. You will manage designers and creative production while remaining deeply involved in design direction, concepting, and visual execution. You set the visual look and feel for Shinesty’s marketing – concepting, directing, critiquing, finalizing creative, etc.. You go to shoots because you know exactly what you need to walk away with. You understand the little quirks and details that make the us, us. You know exactly what’s needed give a creative brief life, and you can lead a team to achieve the brand or campaign's vision. **Requirements** **WHAT YOU'LL CRUSH** **Visual Direction** \- Lead, oversee, and execute art direction and production art for Shinesty’s marketing channels and brand touch points Actively contribute to the creation of marketing design assets while reviewing and providing feedback to the design team \- Collaborate with CDs and other C-level execs to evolve marketing brand guidelines, design systems, and best practices that establish clear rules, improve productivity, and most of all improve our performance \- Craft and refine smart style guides, brand guidelines, ad/email and other templates that provide a usable sandbox for junior production artists to be succes

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