Dr Reddy's Laboratories Limited
Pharmaceutical
AreaSalesManager
“Area Sales Manager at Dr Reddy's Laboratories Limited. Skills: Sales performance management, Team coaching and development, New product launch execution, Market analysis and strategy implementation. Oversee and drive sales performance in the designated area. Achieve area sales targets”
What You'll Achieve.
Achieving area sales targets; Successful product launches; Achieving sales targets; Enhancing team retention and performance
Industry & Context.
Analytical and problem-solving abilities
Adhering to MCI guidelines and company policies
What They're Looking For.
Must Have
7-10 years of experience in Sales & Marketing, 4-5 years of experience as sales manager, Graduate with science background
Nice to Have
Basic understanding of pharmaceutical industry, market trends, competitors, customer understanding, Ability to set clear goals, provide guidance, and track team performance, Ability to analyse sales data, track performance metrics, and generate reports to measure the effectiveness of sales strategies, Basic Computer Knowledge, Excellent communication and interpersonal skills, Efficient Leader and a good collaborator, analytical and problem-solving abilities, Decision making skills, Good at Building and leveraging relationship
What You'll Do.
Oversee and drive sales performance in the designated area
Achieve area sales targets
Prepare Pharmaceutical Sales Representatives (PSRs)
Develop doctor-product matrix
Formulate new product launch strategies
Conduct Retailer Chemist Prescription Audit (RCPA)
Ensure sales force preparedness and performance
On-the-job coaching on brand strategy
Regular engagement with Key Opinion Leaders (KOLs)/Key Business Leaders (KBLs)
Implementation of strategic initiatives for doctors
Plan the launch of new products
Design and implement effective sales plans on a weekly basis
Develop quarterly input planners for each PSR
Train PSRs on product brand strategies
Update the team on product knowledge and related areas
Craft a comprehensive doctor-product matrix
Update communication strategies in accordance with market trends
Position products favourably within the industry
Review and approve various requests (e.g.
Establish and maintain relationships with purchase officers in hospitals
Conduct pre-launch RCPA with chemists
Gather competitor information
Assess doctor potential
Train PSRs for effective product launches
Conduct post-launch reviews for necessary course corrections
Collect and maintain comprehensive data from various professional associations
Monitor and map the availability of doctors in the territory
Provide necessary support and updates to the Regional Sales Manager (RSM) and Head Office (HO)
Develop detailed implementation plans for new strategy initiatives
Gather and analyse results and feedback from the team
Focus on strategies for particular successful products in hospitals
Conduct performance appraisals
Provide on-the-job coaching for team members
Identify training needs and deliver necessary training on new processes
Mentor team members on effective detailing
and relationship building
How You'll Work.
Team & Collaboration
Regular engagement with Key Opinion Leaders (KOLs)/Key Business Leaders (KBLs); Provide necessary support and updates to the Regional Sales Manager (RSM) and Head Office (HO); Gather and analyse results and feedback from the team; Mentor team members on effective detailing, communication, influencing, and relationship building; Fostering teamwork and shared success
Communication Scope
Excellent communication and interpersonal skills; Communication skills
Process & Methodology
Develop detailed implementation plans for new strategy initiatives
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