Amazon Development Centre Canada ULC
Marketing PR, Marketing, selling partner services
AppMarketingLead,WWInternationalandPrime
“App Marketing Lead, WW International and Prime at Amazon Development Centre Canada ULC. Skills: App marketing, Paid app marketing, Growth metrics, Campaign management. Own paid app marketing. Drive app installs”
What You'll Achieve.
Drive shopping app installs; Drive results efficiently; Scale channels across countries
Industry & Context.
Solving complex problems
What They're Looking For.
Must Have
4+ years marketing experience, Data and metrics experience, Excel or Tableau experience, Build and optimize campaigns, Manage cross-functional teams, Deliver paid media campaigns, Affiliate marketing experience, PPC experience, SEM experience, Social media advertising experience
Nice to Have
Multi-territory campaign management, Digital marketing experience, Content production timelines experience, Generative AI tools experience, Integrate AI solutions experience
What You'll Do.
Own paid app marketing
Develop marketing frameworks
Define channel approach
Build marketing playbooks
Build experimentation plans
Set up performance mechanisms
Collaborate with partners
Establish scalable strategy
Automate marketing practices
Streamline marketing practices
Optimize marketing practices
How You'll Work.
Team & Collaboration
Partner teams; Tech teams; BI/DE teams; Agencies; Central channel teams; BizOps; Product; UX; BI; DEX; Finance; Legal; Policy; Global Comms; AME; XCM; Prime; Prime Video; Fuse; Payments; Haul
Communication Scope
Report performance; Report growth
Process & Methodology
Go-To-Market (GTM) strategy
Applying for this App Marketing Lead, WW International and Prime role?
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