AppCRMManager(m/f/d)

About Redcare Pharmacy: As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today. About the role: As an App CRM Manager (m/f/d) , you will play a key role in shaping customer engagement and retention for the Redcare App across international markets. You will act as the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in hands-on for complex or cross-market use cases when needed. Working closely with Product, Engineering and Marketing teams, you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem. About your tasks: * Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap * Enable and support marketing teams in planning and executing in-app and push campaigns ; take hands-on ownership for complex, technical or cross-market use cases when needed * Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners * Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates * Develop and test app retention strategies and promotions together with product and marketing teams * Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets * Own reporting and KPI frameworks (e.g. delive