Redcare Pharmacy
e-pharmacy
AppCRMManager(m/f/d)
Neural analysis suggests this role is
optimal for mid candidates.
“App CRM Manager (m/f/d) at Redcare Pharmacy. Skills: App CRM, Push Notifications, In-app Communication, Customer Engagement, Customer Retention. Design push notifications and in-app communication strategies for the Redcare App. product ownership of the app CRM tool (e. g. CleverTap / Leanplum) and its technical setup and roadmap”
What You'll Achieve.
improve app engagement and retention across Redcare’s app ecosystem; ensure consistent quality and efficient execution across markets; support teams with insights and optimization recommendations
Industry & Context.
analytical skills; working with KPIs, dashboards, and reports; support teams with insights and optimization recommendations
What They're Looking For.
Must Have
several years of hands-on experience in app CRM, experience with push and in-app platforms such as CleverTap, Leanplum, Braze, Airship, Batch or similar tools, technical understanding of mobile apps, including event tracking, user properties, consent management, and data flows between app, backend, analytics and CRM systems, comfortable acting as a technical advisor and sparring partner for product managers, engineers and marketing stakeholders, solid analytical skills and are confident working with KPIs, dashboards, and reports, structured, proactive and a clear communicator with good stakeholder management skills, fluent in English
Nice to Have
experience in an e-commerce, digital or agency environment, experience with SQL, GA4/Firebase, Fullstory or Looker, at least a B1 level in German
What You'll Do.
Design push notifications and in-app communication strategies for the Redcare App, product ownership of the app CRM tool (e.
CleverTap / Leanplum) and its technical setup and roadmap, Enable and support marketing teams in planning and executing in-app and push campaigns, take hands-on ownership for complex, technical or cross-market use cases when needed, Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners, Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates, Develop and test app retention strategies and promotions together with product and marketing teams, Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets, Own reporting and KPI frameworks (e.
delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations, Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements.
How You'll Work.
Team & Collaboration
Working closely with Product, Engineering and Marketing teams; Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners; Work closely with Product and Tech on mobile CRM topics; Develop and test app retention strategies and promotions together with product and marketing teams; support teams with insights and optimization recommendations
Communication Scope
clear communicator; good stakeholder management skills; fluent in English
Full Job Description
About Redcare Pharmacy: As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today. About the role: As an App CRM Manager (m/f/d) , you will play a key role in shaping customer engagement and retention for the Redcare App across international markets. You will act as the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in hands-on for complex or cross-market use cases when needed. Working closely with Product, Engineering and Marketing teams, you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem. About your tasks: * Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap * Enable and support marketing teams in planning and executing in-app and push campaigns ; take hands-on ownership for complex, technical or cross-market use cases when needed * Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners * Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates * Develop and test app retention strategies and promotions together with product and marketing teams * Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets * Own reporting and KPI frameworks (e.g. delive
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