Bosch-HomeComfort

Mechanical Or Industrial Engineering

APACHeadofDigital&PerformanceMarketing

$280–450k ~AI est. Malaysia FULL TIME
The Brief

“APAC Head of Digital & Performance Marketing at Bosch-HomeComfort. Skills: Digital marketing, Performance marketing, Brand strategy, Customer acquisition. Define regional digital marketing strategy. Govern regional digital marketing strategy”

What You'll Achieve.

Support business growth; Accelerate business generation; Ensure digital visibility; Ensure demand generation; Ensure customer engagement; Ensure partner enablement; Ensure consistency; Ensure quality; Ensure compliance

Industry & Context.

Mechanical Or Industrial Engineering
Problems you'll solve

Data-driven decision making; Root cause analysis

What They're Looking For.

Must Have

Deep expertise in digital marketing, Deep expertise in performance marketing, SEO expertise, Web ecosystems expertise, Analytics expertise, MarTech platforms expertise, DAM/PIM expertise, Email marketing expertise, Social media expertise, Campaign governance expertise, Strategic design knowledge, Hands-on operational execution knowledge, Understanding of digital ecosystem connections, Regional responsibility across APAC, Intercultural competence, Ability to adapt strategies, Familiarity with regional privacy regulations, Familiarity with localization requirements

Nice to Have

Technical depth, Leadership capability, Regional scope experience, Digital transformation experience, Advanced planning skills, Advanced management skills

What You'll Do.

Define regional digital marketing strategy

Govern regional digital marketing strategy

Deliver regional digital marketing strategy

Coordinate with country organizations

Coordinate with regional marketing teams

Coordinate with cross-functional teams

Ensure effective digital visibility

Ensure demand generation

Ensure customer engagement

Ensure partner enablement

Own multi-brand regional digital ecosystem

Support business growth

Drive digital transformation

Align with Bosch standards

Support other regional teams

Lead global governance of Hitachi brand

Ensure consistency across regions

Ensure quality across regions

Ensure compliance across regions

Define APAC digital marketing roadmap

Execute APAC digital marketing roadmap

Define APAC performance marketing roadmap

Execute APAC performance marketing roadmap

Ensure consistent digital visibility

Ensure brand presence across channels

Accelerate business generation

Establish regional standards

Establish regional processes

Establish regional KPIs

Lead digital transformation initiatives

Drive data-driven decision making

Prepare digital performance reporting

Communicate digital performance insights

Communicate digital performance recommendations

Ensure compliance with privacy requirements

Ensure compliance with security requirements

Prioritize initiatives

Allocate regional resources

How You'll Work.

Team & Collaboration

Coordinate with country organizations; Coordinate with regional marketing teams; Coordinate with cross-functional teams; Coordinate specialist knowledge

Communication Scope

Performance reporting; Insights communication; Recommendations communication

Process & Methodology

Campaign governance, Roadmap planning, Platform migrations

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