SailPoint
identity security
AnswerEngineOptimization(AEO/GEO)Manager
Neural analysis suggests this role is
optimal for Mid candidates.
“Answer Engine Optimization (AEO/GEO) Manager at SailPoint. Skills: Answer Engine Optimization, Generative Engine Optimization, SEO, AI. Own the AEO/GEO program end to end. Define AEO strategy, roadmap, and priorities”
Industry & Context.
analytical instincts; Comfortable in GA4, Search Console, and the analytics inside your monitoring tools
What They're Looking For.
Must Have
5+ years of experience in SEO, digital marketing, or content strategy, Hands-on experience with at least one AEO/GEO monitoring platform, Hands-on experience with an enterprise SEO platform, technical SEO foundations: schema and structured data, log file analysis, crawler directives, internal linking, page experience signals, Working understanding of how LLMs select, retrieve, and cite content, Real AI fluency, analytical instincts, Ability to influence senior cross-functional stakeholders without direct authority, Excellent written communication, A bias toward action
Nice to Have
Experience marketing in identity security, IAM, IGA, cybersecurity, or similar B2B category, Experience contributing to digital PR or earned media programs, and working with analyst relations teams, Direct familiarity with Profound and/or Conductor, A portfolio of "GEO wins"
What You'll Do.
Own the AEO/GEO program end to end
Build and refine prompt sets
Define program KPIs and report results
Partner with digital experience and paid media
Own international AEO and SEO
Operate AEO monitoring platform
Conduct prompt-level analysis
Build dashboards and recurring reporting
Partner to reshape content publication
Drive technical AEO and SEO improvements
Identify content gaps
Identify third-party sources LLMs trust
Build program for placement
Use AI to compress audits
Build internal AI workflows
Manage organic search strategy and execution
How You'll Work.
Team & Collaboration
Influencing SailPoint crew across product marketing, content, communications, customer marketing, web, and analyst relations; Partner with digital experience (UX) and paid media; Collaborating with digital and regional international stakeholders; Working with our analytics specialist; Partner with product marketing, content marketing, and communications; Drive technical AEO and SEO improvements with the web team; Partner with analyst relations, communications, customer marketing, and product marketing
Communication Scope
Excellent written communication; Communicate program performance clearly to executives
Full Job Description
**Answer Engine Optimization (AEO/GEO) Manager** **Function:** Digital Marketing **Reports to:** VP, Digital Marketing **Location:** Austin, TX or Remote (United States) **About SailPoint** SailPoint is the leader in identity security for the modern enterprise. Founded in Austin in 2005, we are publicly traded, ranked #1 by revenue in identity governance and administration, named a 2026 Gartner Peer Insights™ Customers' Choice for IGA, and trusted by many of the world's largest and most regulated organizations. Our core values -- innovation, integrity, impact, and individuals -- guide how every SailPoint crew member shows up. As identity becomes the control plane for modern security, we are investing in the channels where our buyers actually make decisions. **About the Role** The way buyers research and select identity security and IGA platforms is changing fast. A meaningful and growing share of our prospects no longer start with Google search results. They start with prompts for ChatGPT, Claude, Gemini, or Google's AI Overviews, and they take those answers seriously. Whether a company surfaces in those answers, and how it is described when it does, is an increasingly critical factor for pipeline and brand. This role focuses on **Answer Engine Optimization (AEO)** , also called **Generative Engine Optimization (GEO)**. You will own how SailPoint's brand, products, point of view, and category narrative show up when buyers ask AI engines questions about our space. Traditional SEO does not go away, and you will continue to run that program, but the center of gravity of this role is AEO. You will succeed by setting the strategy, executing the work that lives with you, and influencing SailPoint crew across product marketing, content, communications, customer marketing, web, and analyst relations to do their part. This is an individual contributor role, and you will report directly to the VP of Digital Marketing. **What You 'll Do ** **Own the AEO/GEO program end to end.
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