Wise
Finance / FinServ
AnalyticsManager-MarketingScience
Neural analysis suggests this role is
optimal for mid candidates.
“Analytics Manager - Marketing Science at Wise. Skills: marketing measurement framework, marketing attribution model, experimentation, Marketing Mix Models, SQL, Python. Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models.. Manage and develop a team of two analysts in different IC levels, fostering their growth and ensuring high-quality output, and that the project priority definition is outcome orien”
What You'll Achieve.
drive measurable impact of £M’s of marketing investment across the globe.; provides the best representation of marketing’s impact and actionable insights that drive marketing optimization across the company.; outcome oriented
Industry & Context.
analytical skills
What They're Looking For.
Must Have
Bachelor’s degree in Statistics, Economics, or other relevant fields., 4+ years of experience in a marketing analytics or data science role., Proficiency in SQL, advanced in Python, experience in data visualization tools, Experience building and deploying data pipelines and models is essential., Very strong, hands-on knowledge of marketing attribution models, including their methodologies, use cases, limitations, and best practices for implementation., Knowledge of Marketing Mix Models and experimentation., Proven ability to think strategically about how to use and improve an analytical product to drive business value., Excellent project management and stakeholder management skills, Deep understanding of marketing channels, campaign tracking, and the role of MMPs in mobile marketing.
Nice to Have
Leadership/management experience is advantageous but not required., dbt is advantageous.
What You'll Do.
Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model
experimentation and Marketing Mix Models.
Manage and develop a team of two analysts in different IC levels
fostering their growth and ensuring high-quality output
and that the project priority definition is outcome oriented.
Develop and execute a strategic roadmap for the measurement product
identifying new opportunities and alternative solutions to overcome limitations.
Leverage AI tools to optimise and scale our processes
and provide deep-dives.
Define processes for marketing channel optimisation based on different measurement solutions available.
Own the end-to-end technical build of the new features of the attribution model
leveraging tools like dbt
SQL and Python to create a robust and scalable solution.
Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.
How You'll Work.
Team & Collaboration
Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products.; work cross-functionally with marketing stakeholders, analysts, data scientists, engineers and finance teams.
Communication Scope
ability to communicate complex technical concepts to non-technical audiences
Process & Methodology
Excellent project management and stakeholder management skills
Full Job Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about [our mission](https://wise.jobs/our-mission) and [what we offer](https://wise.jobs/what-we-offer). We're looking for an Analytics Manager to join our Marketing Science team and own the strategy, execution and evolution of our marketing measurement framework. This role is your opportunity to shape how we drive measurable impact of £M’s of marketing investment across the globe. In this role, you'll be a key leader, guiding a team of two analysts to build, maintain, and evolve our triangle of measurements from end to end. The ideal candidate is a highly analytical hands-on leader with deep technical expertise, a strong understanding of advertising effectiveness and the ability to work cross-functionally with marketing stakeholders, analysts, data scientists, engineers and finance teams. Your Mission You will be responsible for the strategic direction of our triangle of measurements, ensuring it provides the best representation of marketing’s impact and actionable insights that drive marketing optimization across the company. If you are passionate about advertising effectiveness, intellectually curious and outcome oriented, this role is for you! Key Responsibilities * Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models. * Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products. * Manag
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