Pearmill
Tech / AI / Software
AnalyticsLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Analytics Lead at Pearmill. Skills: full measurement stack, incrementality test, analytics engineering, measurement science, performance strategy, tracking & data infrastructure, measurement frameworks & strategy, reporting & insights. Own the end-to-end tracking architecture across all client accounts. Define tagging standards, naming conventions, and data layer specifications for new client onboarding”
Industry & Context.
diagnose misfires; pressure-test platform-reported metrics; challenge results that don't hold up to scrutiny
What They're Looking For.
Must Have
4–7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team, Hands-on GTM expertise, Real incrementality testing experience, Solid understanding of the full ad network measurement stack: Meta CAPI, Google Enhanced Conversions, GA4 event model, server-side tagging, and how privacy regulations affect all of it, Proficiency in SQL
Nice to Have
Python or R experience for statistical modeling or automation, Experience building or interpreting Marketing Mix Models, Familiarity with measurement platforms like Northbeam, Triple Whale, Measured, or Rockerbox, Prior experience managing or mentoring a junior analyst
What You'll Do.
Own the end-to-end tracking architecture across all client accounts
Define tagging standards
and data layer specifications for new client onboarding
Review and sign off on all pixel/tag implementations
Lead tracking QA processes
Own server-side tracking setups and consent-mode configurations
Build measurement plans for every client
Design and run incrementality tests
Interpret and pressure-test platform-reported metrics
Lead or collaborate on Marketing Mix Modeling (MMM) engagements
Own the cross-channel attribution model
Build and maintain executive-level dashboards
Establish a regular reporting cadence
opinionated insight narratives
How You'll Work.
Team & Collaboration
work directly with client teams; collaborate on Marketing Mix Modeling (MMM) engagements; Manage one junior Analytics/Tracking Specialist
Communication Scope
Ability to communicate complex findings to non-technical stakeholders without dumbing them down or losing accuracy; Write clear, opinionated insight narratives
Process & Methodology
set the measurement philosophy and learning agenda for the agency, set their priorities, review their work, give them a clear growth path
Full Job Description
About the company You've never worked for a company quite like Pearmill. We're a bunch of eclectic folks paving our own path in the world of technology, marketing, and advertising. We're a diverse group of designers, engineers, and marketers from across the world, working together to help grow challenger brands and fast-growing startups through art and technology. Pearmill is a performance marketing agency that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. About the role We're looking for an Analytics Lead to own the full measurement stack — from the pixels firing on a client's checkout page to the incrementality test that tells us whether that Meta campaign is actually moving the needle. This is a player-coach role: you'll set the measurement philosophy and learning agenda for the agency, manage a junior tracking specialist who handles hands-on QA and implementation, and work directly with client teams to translate data into decisions. This role sits at the intersection of analytics engineering, measurement science, and performance strategy. You won't just build dashboards — you'll design the tests that prove whether our work is working. WHAT YOU'LL OWN TRACKING & DATA INFRASTRUCTURE - Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation - Define tagging standards, naming conventions, and data layer specifications for new client onboarding - Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live - Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production) - Own server-side tra
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