Zoopla
Property Technology
AnalyticsImplementationEngineer
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“Analytics Implementation Engineer at Zoopla. Skills: Subject matter expert for tracking, Technical gatekeeper for marketing pixels and tags, Experimentation SME & troubleshooting, Cross-platform engineering partner. Implement, maintain, and optimise tracking solutions. Act as the subject matter expert for PMs and Developers on tracking”
Industry & Context.
Hands-on problem solver; Troubleshoot complex setups; Debug tricky exposure tracking issues; Resolve issues related to identity resolution, latency, or versioning
Hybrid working model with specific in-office days
What They're Looking For.
Must Have
JavaScript skills, Solid, practical understanding of the DOM, browser APIs, data layer logic, and client-side data flows, Proven experience hands-on implementing and managing product analytics tools (e.g. Amplitude, Mixpanel, or PostHog), Proven experience hands-on implementing and managing tag managers (GTM), Practical experience working with CDPs to route data effectively, Ability to write SQL queries to verify data in a warehouse, Hands-on understanding of how tracking and SDKs are implemented across Native React Apps
Nice to Have
PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
and optimise tracking solutions
Act as the subject matter expert for PMs and Developers on tracking
Guide squads on how to design effective tracking
Review & approve tracking specs
Enforce the Zoopla Standard for tracking
Own the technical configuration in GTM and Amplitude
Build out complex tracking setups
Ensure events fire efficiently
Proactively monitor data quality across all platforms
Act as the technical gatekeeper for marketing pixels and tags
Partner with Growth and Marketing teams to deploy tracking securely
Ensure implementations are optimized for site performance
Route tracking cleanly via GTM or server-side solutions
Manage our CDP (Rudderstack)
Configure new CDP destinations
Map data correctly in CDP
Ensure robust data flow from apps and website to downstream tools
Serve as the technical escalation point for Amplitude Experiment
Maintain the core experimentation framework
Step in to troubleshoot complex setups or debug tricky exposure tracking issues
Work directly with App and Web engineers to deploy and debug third-party SDKs
Act as the technical guide to resolve issues related to identity resolution
Take charge of our Consent Management Platform (Usercentrics)
Ensure all new implementations are GDPR-compliant
Map tags accurately to consent categories
Act as the gatekeeper for privacy-safe tracking
How You'll Work.
Team & Collaboration
Partner with Product, Engineering, and Marketing teams; Work directly with App and Web engineers; Collaborate with Growth and Marketing teams; Translate complex technical tracking concepts into plain English to guide non-technical colleagues across Product, Marketing and Engineering; Participate in a collaborative codebase
Communication Scope
Clear communicator; Comfortable pushing back when standards aren't met; Translate complex technical tracking concepts into plain English
Process & Methodology
Own things end to end, Independently see the technical implementation through to deployment
Full Job Description
### Who We Are Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches. Zoopla is more than a property portal. Over 5 million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers (estate agents and housebuilders). The business is investing in leveraging its scale and reach to build new, AI-driven experiences that engage movers and unlock value and a strong return on investment for customers. Our guiding behaviours define how we work together and what we expect from one another. These behaviours are to keep it simple, take ownership, make it better and win together. We strive for progress not perfection and have no doubt that we can achieve our ambitions if we focus on the right things, give it our all and do it together. ### What You’ll Do Our Data & Analytics Team powers data-driven decision-making across Zoopla. As a core member of this technical squad, you will implement, maintain, and optimise the tracking solutions that allow our Product, Engineering, and Marketing teams to self-serve. You are a hands-on problem solver and the trusted voice of authority for how data should be captured and routed across the business. **Key Responsibilities** * **Tracking authority for product squads:** Act as the subject matter expert for PMs and Developers. Instead of writing every spec for them, you will guide squads on how to design effective tracking, review & approve their specs, and enforce the Zoopla Standard before taking on the implementation. * **Implement & maintain tracking:** Own the technical configuration in GTM and Amplitude. You will build out complex tracking setups, ensure events fire efficiently, and proactively monitor data quality across all platforms to keep our analytics reliable. * **Marketing & AdTech integration:** Act as the technical ga
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