Zoopla

Property Technology

AnalyticsImplementationEngineer

London, England, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Analytics Implementation Engineer at Zoopla. Skills: Subject matter expert for tracking, Technical gatekeeper for marketing pixels and tags, Experimentation SME & troubleshooting, Cross-platform engineering partner. Implement, maintain, and optimise tracking solutions. Act as the subject matter expert for PMs and Developers on tracking”

Industry & Context.

Property Technology
Problems you'll solve

Hands-on problem solver; Troubleshoot complex setups; Debug tricky exposure tracking issues; Resolve issues related to identity resolution, latency, or versioning

Eligibility Requirements

Hybrid working model with specific in-office days

What They're Looking For.

Must Have

JavaScript skills, Solid, practical understanding of the DOM, browser APIs, data layer logic, and client-side data flows, Proven experience hands-on implementing and managing product analytics tools (e.g. Amplitude, Mixpanel, or PostHog), Proven experience hands-on implementing and managing tag managers (GTM), Practical experience working with CDPs to route data effectively, Ability to write SQL queries to verify data in a warehouse, Hands-on understanding of how tracking and SDKs are implemented across Native React Apps

Nice to Have

PhD preferred, Specific ML framework experience, Cloud platform certs

What You'll Do.

and optimise tracking solutions

Act as the subject matter expert for PMs and Developers on tracking

Guide squads on how to design effective tracking

Review & approve tracking specs

Enforce the Zoopla Standard for tracking

Own the technical configuration in GTM and Amplitude

Build out complex tracking setups

Ensure events fire efficiently

Proactively monitor data quality across all platforms

Act as the technical gatekeeper for marketing pixels and tags

Partner with Growth and Marketing teams to deploy tracking securely

Ensure implementations are optimized for site performance

Route tracking cleanly via GTM or server-side solutions

Manage our CDP (Rudderstack)

Configure new CDP destinations

Map data correctly in CDP

Ensure robust data flow from apps and website to downstream tools

Serve as the technical escalation point for Amplitude Experiment

Maintain the core experimentation framework

Step in to troubleshoot complex setups or debug tricky exposure tracking issues

Work directly with App and Web engineers to deploy and debug third-party SDKs

Act as the technical guide to resolve issues related to identity resolution

Take charge of our Consent Management Platform (Usercentrics)

Ensure all new implementations are GDPR-compliant

Map tags accurately to consent categories

Act as the gatekeeper for privacy-safe tracking

How You'll Work.

Team & Collaboration

Partner with Product, Engineering, and Marketing teams; Work directly with App and Web engineers; Collaborate with Growth and Marketing teams; Translate complex technical tracking concepts into plain English to guide non-technical colleagues across Product, Marketing and Engineering; Participate in a collaborative codebase

Communication Scope

Clear communicator; Comfortable pushing back when standards aren't met; Translate complex technical tracking concepts into plain English

Process & Methodology

Own things end to end, Independently see the technical implementation through to deployment

Full Job Description

### Who We Are Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches. Zoopla is more than a property portal. Over 5 million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers (estate agents and housebuilders). The business is investing in leveraging its scale and reach to build new, AI-driven experiences that engage movers and unlock value and a strong return on investment for customers. Our guiding behaviours define how we work together and what we expect from one another. These behaviours are to keep it simple, take ownership, make it better and win together. We strive for progress not perfection and have no doubt that we can achieve our ambitions if we focus on the right things, give it our all and do it together. ### What You’ll Do Our Data & Analytics Team powers data-driven decision-making across Zoopla. As a core member of this technical squad, you will implement, maintain, and optimise the tracking solutions that allow our Product, Engineering, and Marketing teams to self-serve. You are a hands-on problem solver and the trusted voice of authority for how data should be captured and routed across the business. **Key Responsibilities** * **Tracking authority for product squads:** Act as the subject matter expert for PMs and Developers. Instead of writing every spec for them, you will guide squads on how to design effective tracking, review & approve their specs, and enforce the Zoopla Standard before taking on the implementation. * **Implement & maintain tracking:** Own the technical configuration in GTM and Amplitude. You will build out complex tracking setups, ensure events fire efficiently, and proactively monitor data quality across all platforms to keep our analytics reliable. * **Marketing & AdTech integration:** Act as the technical ga

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