Amazon Advertising
E-Commerce
AnalyticsandInsightProfessional
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Analytics and Insight Professional at Amazon Advertising. Skills: Data analysis, Insight generation, Client presentations, Statistical modeling. Analyze advertisers’ performance on Amazon. Translate data into actionable insights and recommendations”
What You'll Achieve.
Improve advertisers’ performance on Amazon; Unlock business opportunities; Improve the effectiveness of advertiser campaigns; Deliver best return on investment for customers; Drive growth across advertiser KPIs; Help advertisers grow their businesses
Industry & Context.
Decipher complex problems; Select analytic techniques; Translate concepts into requirements
What They're Looking For.
Must Have
Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field, Experience translating technical aspects of analysis and metrics into actionable insights, In depth understanding of advanced statistical techniques and methodologies, Simple linear regression analysis, multivariate regression analysis and model building, Advanced SQL proficiency for writing complex multi-table queries, Fluency in Python (or R) for statistical modeling
Nice to Have
Speak, write, and read fluently in German, Experience with advertising publishers and marketing/creative agencies, Experience with AWS technologies, Consulting experience with a major consulting firm, Advertising experience with a top advertiser, MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning, Experience in ad measurement, predictive analytics, experimental design, A/B testing
What You'll Do.
Analyze advertisers’ performance on Amazon
Translate data into actionable insights and recommendations
Analyze metrics of success for a business or
Develop data-driven insights and recommendations for C-suite client
Communicate recommendations in a clear and compelling fashion
Provide guidance to C-suite marketing leaders
Present findings and insights in a consultative way
Collaborate with relevant internal teams to provide a
Deal with ambiguity to decipher complex problems
Select an ideal solution from a wide array
Translate analytic concepts into actionable requirements
Collaborate and work cross-functionally
Communicate effectively across multiple business functions and geographies
Work with non-DE based advertisers
Ramp up quickly in understanding advertiser nuances
Provide appropriate levels of support and guidance to
Influence marketing initiatives
Own account-level data or analytics related strategic conversations
Deliver regular and bespoke analyses and insights for
Drive growth across advertiser KPIs
Help advertisers grow their businesses
Demonstrate deep analytical ability
Develop expertise in Amazon’s proprietary metrics
Evolve how we analyze and communicate data driven
Educate other teams on Amazon media offerings
Keep teams engaged by delivering learning sessions
Write training documentation and whitepapers
Be a proponent of data driven decision making
Encourage clients to act on recommendations
Enjoy learning new skills
Adopt new analytic methodologies and tools
How You'll Work.
Team & Collaboration
Sales enablement team; Sales; Product; Retail; Amazon business partners; Internal teams; Multiple business functions; Other locales
Communication Scope
Client presentations; Learning sessions; Training documentation; Whitepapers
Full Job Description
Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business. The AIP is a key member of the Sales Enablement Team at Amazon Advertising, working with sales, product, retail and other Amazon business partners to analyze and improve advertisers’ performance on Amazon, in support of their marketing initiatives. AIPs work with Amazon's unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, AIP activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for C-suite client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers. Key job responsibilities • Use Amazon’s data and your understanding of our advertising customers’ business to provide guidance to C-suite marketing leaders, via business reviews and frequent in-person client presentations to regularly iterate on and articulate a brand’s strategy • Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution • Be able to deal with ambiguity in order decipher complex problems, select an ideal solution from a wide array of analytic techniques and concepts and translate into actionable re
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