SmartBear
Tech / AI / Software
AnalystRelationsManager
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“Analyst Relations Manager at SmartBear. Skills: Analyst Relations strategy, managing relationships with key analysts, leading major analyst evaluations. Co-create and lead SmartBear’s global Analyst Relations strategy to continuously influence and improve analyst perception. Own relationships with key analyst firms, serving as both the primary orchestrator and a credible representative of SmartBear in analyst engagements”
What You'll Achieve.
continuously influence and improve analyst perception; driving measurable impact on coverage, sentiment, and market positioning; ensuring high-quality submissions and outcomes; continuously improving program effectiveness
Industry & Context.
What They're Looking For.
Must Have
6–8+ years of experience in Analyst Relations, Product Marketing, or related B2B SaaS roles, Proven success managing relationships with firms like Gartner, Forrester, and IDC and influencing analyst perception, Experience owning major analyst evaluations (e.g., Magic Quadrants, Waves) and driving positioning outcomes, Ability to independently engage analysts as a credible representative of SmartBear, with sufficient technical depth to discuss DevOps, APIs, and software quality, editorial and storytelling skills, with experience refining messaging into high-quality analyst deliverables, Experience building AR programs that have a data-driven approach to defining and measuring success
What You'll Do.
Co-create and lead SmartBear’s global Analyst Relations strategy to continuously influence and improve analyst perception
Own relationships with key analyst firms
serving as both the primary orchestrator and a credible representative of SmartBear in analyst engagements
Reinvent and scale SmartBear’s AR program
driving measurable impact on coverage
and market positioning
Co-create and execute a global Analyst Relations strategy in partnership with Marketing Leadership
Partner closely with Product Management
and PR/Communications to align analyst engagement with business priorities
Orchestrate an aggressive calendar of briefings and inquiries for yourself and for members of the extended team
Lead end-to-end execution of major analyst evaluations (e.g.
ensuring high-quality submissions and outcomes
Act as the final quality owner for analyst-facing content
refining and translating messaging into compelling
analyst-ready narratives
and report on AR KPIs (coverage
continuously improving program effectiveness
How You'll Work.
Team & Collaboration
Partner closely with Product Management, Product Marketing, Sales, and PR/Communications to align analyst engagement with business priorities
Communication Scope
editorial and storytelling skills
Process & Methodology
Orchestrate an aggressive calendar of briefings and inquiries, Lead end-to-end execution of major analyst evaluations
Full Job Description
SmartBear delivers application integrity for modern tech stacks, ensuring continuous, measurable assurance that software just works as intended with governance to operate at AI speed and scale. SmartBear offers deep test automation, API lifecycle management, and observability capabilities. With integrations across the SDLC, it sets a new quality standard for application delivery teams. SmartBear is trusted by more than 16 million developers, testers, and software engineers across 32,000 organizations, including 75% of the largest financial institutions and industry leaders such as Adobe, JetBlue, and Microsoft. SmartBear’s best-loved brands include Swagger, TestComplete, Reflect, QMetry, Zephyr, and more. As stewards of a collaborative open source community, SmartBear meets customers where they are to make our technology-driven world a better place. Learn more at www.smartbear.com, or follow us on LinkedIn, X, and Reddit. At SmartBear, you will be part of a dynamic team solving one of the most critical challenges facing modern businesses: ensuring the integrity of software in an AI-driven world. Whether you are working directly with customers, driving go to market strategies, supporting operations, building products, or enabling teams, your contributions help shape the future of software quality for organizations worldwide. Join us in our mission. Analyst Relations Manager • Co-create and lead SmartBear’s global Analyst Relations strategy to continuously influence and improve analyst perception. • Own relationships with key analyst firms, serving as both the primary orchestrator and a credible representative of SmartBear in analyst engagements. • Reinvent and scale SmartBear’s AR program, driving measurable impact on coverage, sentiment, and market positioning. You will be expected to: • Co-create and execute a global Analyst Relations strategy in partnership with Marketing Leadership. • Partner closely with Product Management, Product Marketing, Sales, and PR/Commu
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