Constructor.io
Technology
AnalystRelations&CustomerMarketingManager
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“Analyst Relations & Customer Marketing Manager at Constructor.io. Skills: Analyst relations, Customer marketing, Customer advocacy. Lead relationships with industry analysts. Manage analyst briefings”
Industry & Context.
Problem-solving
What They're Looking For.
Must Have
3+ years experience in analyst relations, Direct ownership of analyst briefings, One full evaluation cycle, Build and maintain relationships with industry analysts, Manage analyst briefings, Manage Q&A without handler, Command of analyst firm processes, Comfort working cross-functionally
Nice to Have
Experience in customer marketing, Customer advocacy experience, Reference program management experience, Background in content creation, Experience working with CRM data, Experience with customer lifecycle metrics
What You'll Do.
Lead relationships with industry analysts
Manage analyst briefings
Manage analyst evaluations
Manage ongoing analyst engagement
Manage presence in analyst evaluations
Build and maintain relationships with analysts
Tailor analyst engagement
Lead briefing preparation
Prep executive spokespeople
Maintain AR intelligence function
Track analyst sentiment
Surface relevant research
Design lifecycle campaigns
Drive product awareness
Drive feature awareness
Build adoption campaigns
Execute adoption campaigns
Move customers to usage
Produce customer stories
Build customer reference program
Manage customer advocacy program
Identify customer segments
Develop customer segments
Create marketing programs
Convert customers to pipeline
How You'll Work.
Team & Collaboration
Cross-functionally with product; Cross-functionally with sales; Cross-functionally with executive stakeholders; Partnership with Product; Partnership with Customer Success; Working with Product Marketing; Working with CS; Working with Sales
Communication Scope
Storytelling; Executive communication
Process & Methodology
Project management
Full Job Description
We're looking for an Analyst Relations & Customer Marketing Manager to help tell the Constructor story to both industry analysts and our valued customers. You'll lead our relationships with Gartner, Forrester, IDC, and other tier-1 firms, managing everything from briefings and evaluations to ongoing analyst engagement. You'll also create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. If you've thrived in the world of analyst relations, know what it takes to perform well in a Magic Quadrant or Forrester Wave, and want to gain traction with our current customers, this is the role for you. ANALYST RELATIONS - Own the AR program end-to-end: annual strategy, briefings, inquiry management, evaluation cycles, and ongoing analyst engagement - Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape) — from submission strategy through final publication - Build and maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly - Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople - Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams CUSTOMER MARKETING - Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base - Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features - Produce a steady cadence of customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content - Build and manage a customer reference and advocacy program — identif
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