AnalystMarketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Marketing Analyst supports the LATAM Vehicles marketing team in managing the regional portfolio of Matchbox, Disney·Pixar Cars, and Thomas & Friends. This role provides analytical, operational, and executional support to ensure effective brand management, portfolio planning, and consistent go-to-market strategies implementation. Key responsibilities include supporting portfolio planning with accurate product information, pricing for new launches, POS tracking, product lifecycle management, and coordination of marketing materials across multiple touchpoints. The role requires strong analytical capability, attention to detail, and collaboration with cross-functional, regional and global teams to ensure strategic alignment and operational excellence. What Your Impact Will Be: * Business Support: Assist in the execution of brand and business strategies across LATAM markets, ensuring alignment with regional goals and category priorities. * Market & Competitive Analysis: Compile and analyze market trends, consumer insights, and competitor activity to support portfolio and pricing decisions. * Brand & Product Operations: Manage SKU lifecycle processes, including item setup, portfolio tracking, assortment management, price lists, and discontinuations. * Go-to-Market Coordination: Oversee GTM planning across new product launches, campaign timelines, and commercial priorities, ensuring strategic alignment and execution readiness across d