Mattel
consumer goods, retail, entertainment
AnalystMarketing
Neural analysis suggests this role is
optimal for mid candidates.
“Analyst Marketing at Mattel. Skills: Analytical & Strategic Thinking, Problem-Solving Orientation, Holistic Business Understanding, Collaboration & Communication. Support the LATAM Vehicles marketing team in managing the regional portfolio of Matchbox, Disney·Pixar Cars, and Thomas & Friends.. Provide analytical, operational, and executional support.”
What You'll Achieve.
ensure effective brand management, portfolio planning, and consistent go-to-market strategies implementation.; ensure strategic alignment and operational excellence.; Assist in the execution of brand and business strategies across LATAM markets, ensuring alignment with regional goals and category priorities.; support portfolio and pricing decisions.; ensuring strategic alignment and execution readiness across digital, PR, retail media, and e-commerce channels.; ensuring timely reporting and data accuracy.; support the adaptation of global strategies to regional needs.; support business planning and execution.
Industry & Context.
Analytical & Strategic Thinking: numerical and analytical skills with the ability to generate insights and propose innovative solutions.; Problem-Solving Orientation: Out-of-the-box thinking to address both explicit and implicit business challenges.
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business Administration, or related field., Native Spanish and advanced English required
Nice to Have
1-2 years Previous experience in brand management, consumer goods, retail, or entertainment industries is preferred., Experience in multinational or regional environments is a plus., Knowledge of Anaplan (LPT), Circana and Tableau is a plus.
What You'll Do.
Support the LATAM Vehicles marketing team in managing the regional portfolio of Matchbox
and Thomas & Friends.
and executional support.
Support portfolio planning with accurate product information
pricing for new launches
product lifecycle management
and coordination of marketing materials.
Assist in the execution of brand and business strategies across LATAM markets.
Compile and analyze market trends
and competitor activity.
Manage SKU lifecycle processes.
Oversee GTM planning across new product launches
and commercial priorities.
Coordinate cross-functional stakeholders and manage the approval flow and distribution of product and marketing assets.
Collaborate with licensors and local teams to ensure brand alignment in activations
and content adaptation.
Monitor and consolidate business KPIs.
Coordinate with the Global Brand & Product teams to share market feedback
and performance support the adaptation of global strategies to regional needs.
Maintain close communication with Sales
and Finance to support business planning and execution.
How You'll Work.
Team & Collaboration
Collaboration with cross-functional, regional and global teams.; Coordinate cross-functional stakeholders.; Coordinate with the Global Brand & Product teams.; Maintain close communication with Sales, Trade, Demand Planning, and Finance.; Effective teamwork and interpersonal skills to work with cross-functional and multicultural stakeholders.
Communication Scope
Effective teamwork and interpersonal skills; Advanced English
Full Job Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Marketing Analyst supports the LATAM Vehicles marketing team in managing the regional portfolio of Matchbox, Disney·Pixar Cars, and Thomas & Friends. This role provides analytical, operational, and executional support to ensure effective brand management, portfolio planning, and consistent go-to-market strategies implementation. Key responsibilities include supporting portfolio planning with accurate product information, pricing for new launches, POS tracking, product lifecycle management, and coordination of marketing materials across multiple touchpoints. The role requires strong analytical capability, attention to detail, and collaboration with cross-functional, regional and global teams to ensure strategic alignment and operational excellence. What Your Impact Will Be: * Business Support: Assist in the execution of brand and business strategies across LATAM markets, ensuring alignment with regional goals and category priorities. * Market & Competitive Analysis: Compile and analyze market trends, consumer insights, and competitor activity to support portfolio and pricing decisions. * Brand & Product Operations: Manage SKU lifecycle processes, including item setup, portfolio tracking, assortment management, price lists, and discontinuations. * Go-to-Market Coordination: Oversee GTM planning across new product launches, campaign timelines, and commercial priorities, ensuring strategic alignment and execution readiness across d
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