Company
SaaS
AnalistadeMarketingPleno
Neural analysis suggests this role is
optimal for Mid candidates.
“Analista de Marketing Pleno. Skills: Multi-channel campaigns, Marketing funnel management, Campaign performance analysis. Plan marketing campaigns. Execute marketing campaigns”
What You'll Achieve.
Lead generation; Performance optimization; Marketing efficiency
Industry & Context.
Analytical mindset; Data-driven approach
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, 5+ years performance marketing, 5+ years demand generation, Experience with marketing funnels, Experience with automation, Experience with lifecycle strategies, Solid background digital marketing, Solid background content marketing, Solid background paid media, Experience in B2B marketing
Nice to Have
Familiarity with AI tools, Experience in SaaS sectors, Experience in technology sectors, Experience in mobility sectors, Experience in delivery sectors, Experience in marketplace sectors
What You'll Do.
Plan marketing campaigns
Execute marketing campaigns
Optimize marketing campaigns
Manage marketing funnel
Analyze campaign performance
Analyze channel metrics
Propose data-driven improvements
Build automation flows
Optimize automation flows
Maintain automation flows
Build audience segmentation
Optimize audience segmentation
Maintain audience segmentation
Collaborate with sales
Collaborate with product
Contribute to marketing projects
Support team objectives
Support growth strategies
How You'll Work.
Team & Collaboration
Sales teams; Product teams; Internal teams
Communication Scope
Communication skills
Process & Methodology
Project management
Full Job Description
## Accountabilities Plan, execute, and optimize multi-channel marketing campaigns focused on lead generation and performance. Manage the full marketing funnel, ensuring consistency across acquisition, nurturing, and conversion stages. Analyze campaign performance and channel metrics, identifying insights and proposing data-driven improvements. Build, optimize, and maintain automation flows and audience segmentation strategies to improve marketing efficiency. Run A/B tests and experiments across campaigns, channels, and messaging to validate and implement learnings. Collaborate closely with sales, product, and other internal teams to ensure strategic alignment and execution consistency. Contribute to ongoing marketing projects and initiatives, supporting overall team objectives and growth strategies. Requirements: Bachelor’s degree completed in Marketing or related fields. 5+ years of experience in performance marketing and demand generation roles. Strong experience working with marketing funnels, automation, and lifecycle strategies. Solid background in digital marketing, content marketing, and paid media channels. Experience with B2B marketing environments is required. Proficiency with tools such as HubSpot, Google Ads, Meta Ads, and SEMrush. Familiarity with AI tools applied to marketing activities is a plus. Strong analytical mindset with a data-driven approach to decision-making. Excellent communication, organization, and project management skills. Proactive, adaptable, and comfortable working in fast-paced and high-growth environments. Experience in SaaS, technology, mobility, delivery, or marketplace sectors is a plus. Benefits: 100% remote work model. Competitive CLT salary range (R$ 6.966,84 to R$ 7.837,70). Health plan (Bradesco or SulAmérica) fully covered for employees, with optional dependent coverage. Dental plan (optional, employee-paid). Meal allowance of R$ 50/day via flexible benefits card. Home office assistance of R$ 131,16/month. Life insurance c
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