Lago
Marketing and Advertising
AmazonSEOOptimizationManager
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“Amazon SEO Optimization Manager at Lago. Skills: Amazon SEO, Listing optimization, Keyword research, DataDive. Build SEO framework. Define keyword research methodology”
What You'll Achieve.
Move rank; Organic session growth; Conversion lift; Organic rank movement
Industry & Context.
Identify listings underperforming due to catalog issues; Flag and route variation structure problems
What They're Looking For.
Must Have
3+ years of hands-on Amazon SEO and listing optimization experience, Deep proficiency with DataDive or equivalent, Demonstrated ability to write Amazon titles, bullets, descriptions, and backend search terms that move rank, understanding of how Amazon's A9 and COSMO algorithms behave for reseller listings vs. brand-owner listings, Hands-on experience with Amazon bulk operations, Comfortable working in large catalogs (1,000+ ASINs) with constrained brand assets, Excellent written English, working proficiency with AI tools, especially Claude, Prompt engineering skill
Nice to Have
Prior experience in athletic, apparel, or footwear categories on Amazon, Familiarity with PPC fundamentals, Experience connecting Claude or similar tools to data sources, Multi-marketplace SEO experience
What You'll Do.
Define keyword research methodology
Publish SOPs and train team
Own SEO execution on priority ASINs
Optimize new listings
Work through existing catalog
Track performance per ASIN
Take ownership of DataDive workflow
Build keyword libraries
Coordinate with PPC lead
Stay current on Amazon algorithm changes
Identify underperforming listings
Partner on image quality standards
Flag variation structure problems
Deliver weekly SEO performance report
Build monthly rollup report
Maintain living SEO scorecard
How You'll Work.
Team & Collaboration
Work alongside Catalog and Listing Lead; Work alongside PPC and Listing Optimization Specialist; Partner with catalog team; Coordinate fixes with catalog team; Coordinate with PPC lead
Communication Scope
Excellent written English; Comfortable producing SOPs; Comfortable producing Loom walkthroughs; Comfortable producing structured written updates
Full Job Description
Role: Amazon SEO Optimization Manager Location: Remote (Philippines) Hours: Monday - Friday. 9AM - 5PM EST Salary: $1,400 to $2,000 This is a newly created role on our team, though the function itself is well established in the Amazon reseller world and we have team members (including our current PPC lead) who already work in this space. You will own Amazon SEO across the SawyerSoles catalog: titles, bullets, product descriptions, backend search terms, A+ content opportunities, indexing, and keyword research. Today, listing creation prioritizes speed and volume, and SEO work happens reactively. Your job is to install a structured, repeatable SEO framework that runs in parallel with new listing creation and progressively works through our existing top-revenue ASINs. You will work alongside our Catalog and Listing Lead (who owns variation structure, flat files, and Amazon Seller Support escalations) and our PPC and Listing Optimization Specialist (who owns paid traffic and has begun the DataDive rollout). SEO is the missing third pillar, and the team has explicitly asked for someone to own it. ### Responsibilities **1\. Build the SEO Framework (First 1 to 2 Weeks)** * Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. * Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. * Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. * Publish SOPs to the team's master SOP sheet and train the catalog team (Milica, Bojana) on the new standards. **2\. Own SEO Execution on Priority ASINs** * Build a tiered prioritization model for SEO investment: high-velocity Nike Team replenish
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