AmazonSEOOptimizationManager

Role: Amazon SEO Optimization Manager Location: Remote LATAM Hours: Monday - Friday. 9AM - 5PM EST Salary: Open to negotiate based on expertise This is a newly created role on our team, though the function itself is well established in the Amazon reseller world and we have team members (including our current PPC lead) who already work in this space. You will own Amazon SEO across our catalog: titles, bullets, product descriptions, backend search terms, A+ content opportunities, indexing, and keyword research. Today, listing creation prioritizes speed and volume, and SEO work happens reactively. Your job is to install a structured, repeatable SEO framework that runs in parallel with new listing creation and progressively works through our existing top-revenue ASINs. You will work alongside our Catalog and Listing Lead (who owns variation structure, flat files, and Amazon Seller Support escalations) and our PPC and Listing Optimization Specialist (who owns paid traffic and has begun the DataDive rollout). SEO is the missing third pillar, and the team has explicitly asked for someone to own it. ### Responsibilities **1\. Build the SEO Framework (First 1 to 2 Weeks)** * Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. * Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. * Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. * Publish SOPs to the team's master SOP sheet and train the catalog team on the new standards. **2\. Own SEO Execution on Priority ASINs** * Build a tiered prioritization model for SEO investment: high-velocity Nike Team replenishment ASINs and li