Lago
Marketing and Advertising
AmazonSEOOptimizationManager
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“Amazon SEO Optimization Manager at Lago. Skills: Amazon SEO, Listing optimization, Keyword research, DataDive. Build documented SEO framework. Define keyword research methodology”
What You'll Achieve.
Organic session growth; Conversion lift; Organic rank movement
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
3+ years Amazon SEO experience, 3+ years listing optimization experience, DataDive proficiency, Helium 10 Cerebro proficiency, Helium 10 Magnet proficiency, Jungle Scout proficiency, SmartScout proficiency, Write Amazon titles, Write Amazon bullets, Write Amazon descriptions, Write backend search terms, Understand A9 algorithm, Understand COSMO algorithm, Amazon bulk operations experience, Amazon flat files experience, Amazon listing loader experience, Variation Wizard experience, Amazon Master files experience, Variation family fixes experience, Work in large catalogs, Excellent written English, Working proficiency AI tools, Daily AI use, Prompt engineering skill
Nice to Have
Prior experience athletic categories, Prior experience apparel categories, Prior experience footwear categories, Familiarity with PPC fundamentals, Connect Claude to data sources, Connect ChatGPT to data sources, Connect Gemini to data sources, Multi-marketplace SEO experience
What You'll Do.
Build documented SEO framework
Define keyword research methodology
Document workflow end-to-end
Build clear information hierarchy
Build SEO prioritization model
Optimize new listings
Partner with catalog team
Optimize existing catalog
Track performance per ASIN
Take ownership of DataDive workflow
Refine DataDive workflow
Standardize DataDive workflow
Build keyword libraries
Coordinate SEO keyword research
Unify SEO and PPC keywords
Stay current on Amazon algorithm
Identify underperforming listings
Coordinate catalog fixes
Partner on image quality standards
Define minimum resolution rules
Document approved image sources
Contribute to image-source database
Flag variation structure problems
Route missing attributes
Route inconsistent data
Deliver weekly SEO report
Tie SEO work to outcomes
Maintain living SEO scorecard
How You'll Work.
Team & Collaboration
Catalog team; PPC lead; Listing Optimization Specialist; Catalog and Listing Lead
Communication Scope
SOPs; Loom walkthroughs; Written updates
Full Job Description
Role: Amazon SEO Optimization Manager Location: Remote (Eastern Europe) Hours: Monday - Friday. 9AM - 5PM EST Salary: $1,400 to $2,000 This is a newly created role on our team, though the function itself is well established in the Amazon reseller world and we have team members (including our current PPC lead) who already work in this space. You will own Amazon SEO across the SawyerSoles catalog: titles, bullets, product descriptions, backend search terms, A+ content opportunities, indexing, and keyword research. Today, listing creation prioritizes speed and volume, and SEO work happens reactively. Your job is to install a structured, repeatable SEO framework that runs in parallel with new listing creation and progressively works through our existing top-revenue ASINs. You will work alongside our Catalog and Listing Lead (who owns variation structure, flat files, and Amazon Seller Support escalations) and our PPC and Listing Optimization Specialist (who owns paid traffic and has begun the DataDive rollout). SEO is the missing third pillar, and the team has explicitly asked for someone to own it. ### Responsibilities **1\. Build the SEO Framework (First 1 to 2 Weeks)** * Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. * Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. * Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. * Publish SOPs to the team's master SOP sheet and train the catalog team (Milica, Bojana) on the new standards. **2\. Own SEO Execution on Priority ASINs** * Build a tiered prioritization model for SEO investment: high-velocity Nike Team replen
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