AmazonPPCConsultant

Our client in the UK is looking for an experienced Amazon PPC Consultant to help build and develop their Amazon Marketing Cloud (AMC) capability. Working closely with senior leadership, you take end-to-end ownership of the AMC test plan — defining which audiences to prioritise, building them within AMC, activating them across SP and/or DSP, and leading testing, analysis and recommendations. Initially, this will be a 3–6 month contract/consultancy engagement, with flexibility depending on impact and future requirements. ### **Key Responsibilities** **AMC Strategy & Audience Development** * Own and lead the AMC testing roadmap and audience strategy. * Define which audiences and customer segments should be prioritised for testing. * Build and analyse audience segments within Amazon Marketing Cloud (AMC). * Identify opportunities for remarketing, audience expansion and customer journey optimisation. * Develop AMC-driven insights to improve Amazon Ads and DSP performance. **Testing & Analysis** * Activate AMC audiences across Sponsored Ads and/or DSP campaigns. * Design and execute structured audience and incrementality tests. * Measure test impact and recommend scalable next steps. * Translate complex data into clear commercial recommendations and actions. **Requirements** * Strong hands-on experience with Amazon Marketing Cloud (AMC). * Strong understanding of Amazon PPC and/or Amazon DSP. * Experience building, activating and analysing audiences within AMC. * Experience running and evaluating AMC-led tests across SP and/or DSP campaigns. * Strong analytical capability with confidence interpreting complex datasets and identifying actionable insights. * Commercial mindset with the ability to connect data to performance outcomes. * Comfortable explaining technical concepts and insights to non-technical stakeholders. * Experience working with e-commerce brands or Amazon-focused agencies preferred. **Contract Details** * Initial 3–6 month contract or consultancy engagement