Company

Technology

All-in-OneMarketingManager(ITBusinessEnablement/Adoption)

₹22–35L ~AI est. India FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“All-in-One Marketing Manager (IT Business Enablement / Adoption). Skills: Internal marketing, Adoption campaigns, Content creation, AI tools. Own and execute internal marketing campaigns. Own and execute adoption campaigns”

What You'll Achieve.

Drive user adoption; Drive user engagement; Achieve higher impact

Industry & Context.

Technology

What They're Looking For.

Must Have

8+ years of experience in marketing, 8+ years of experience in internal communications, 8+ years of experience in product marketing, Operate as a generalist, Ideation capability, Writing capability, Design execution capability, Content production capability, Proven experience in internal campaigns, Proven experience in change management, Proven experience in product adoption initiatives, Storytelling skills, Copywriting skills, Visual communication skills, Adoption-first mindset, Comfort working in fast-changing environments, Comfort with shifting priorities, Comfort with deadlines

Nice to Have

Experience in enterprise IT, Experience in digital transformation, Experience in internal platform rollouts, Portfolio demonstrating versatility

What You'll Do.

Own and execute internal marketing campaigns

Own and execute adoption campaigns

Track campaign performance

Create engaging multi-format content

Produce short-form video

Design adoption-focused messaging strategies

Implement adoption-focused messaging strategies

Move users from awareness to active usage

Move users to behavior change

Enhance productivity with AI

Scale content production with AI

Improve creative output quality with AI

Monitor campaign performance

Analyze engagement data

Continuously optimize strategies

Collaborate with IT teams

Collaborate with product teams

Translate technical capabilities into narratives

How You'll Work.

Team & Collaboration

Collaborate with IT teams; Collaborate with product teams

Communication Scope

Visual communication; Internal narratives

Full Job Description

## Accountabilities Own and execute internal marketing and adoption campaigns end-to-end, from planning and briefing to delivery and performance tracking Create engaging multi-format content including copy, visuals, and short-form video independently without dedicated creative support Design and implement adoption-focused messaging strategies that move users from awareness to active product usage and behavior change Leverage AI tools to enhance productivity, scale content production, and improve creative output quality Monitor campaign performance, analyze engagement data, and continuously optimize strategies for higher impact Collaborate with IT and product teams to translate technical capabilities into clear, compelling internal narratives Requirements: 8+ years of experience in marketing, internal communications, product marketing, or closely related fields Strong ability to operate as a generalist capable of ideation, writing, design execution, and content production independently Proven experience in internal campaigns, change management, or product adoption initiatives Strong storytelling, copywriting, and visual communication skills across multiple formats Adoption-first mindset with a focus on driving usage and engagement rather than just awareness Comfort working in fast-changing environments with shifting priorities and deadlines Hands-on experience with AI-powered content tools (e.g., ChatGPT, Midjourney, Adobe Firefly, Runway) is a strong advantage Experience in enterprise IT, digital transformation, or internal platform rollouts preferred Strong portfolio demonstrating versatility across campaign work, content, and creative execution Benefits: Opportunity to work in a high-impact, innovation-driven AI and enterprise technology environment Exposure to cutting-edge AI tools and modern digital transformation initiatives High ownership role with end-to-end responsibility across campaigns and strategy Fast-paced startup-style culture with strong learning and

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